Sell What Advertisers Care About: Bob McInnis

Start selling the only thing prospective advertisers actually care about Response. In June’s 20/20 Webinar, Bob McInnis explains his philosophy of selling response and why it enables you to increase your sales dramatically. McInnis, a featured speaker for IFPA’s September 2015 Back to Basics Conference in San Antonio, Texas, is a a thirty year veteran of the newspaper industry with tens of thousands of hours invested in the question,  “How do you sell the one thing that prospective advertisers really want response”.
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