Sell What Advertisers Care About: Bob McInnis

Start selling the only thing prospective advertisers actually care about Response. In June’s 20/20 Webinar, Bob McInnis explains his philosophy of selling response and why it enables you to increase your sales dramatically. McInnis, a featured speaker for IFPA’s September 2015 Back to Basics Conference in San Antonio, Texas, is a a thirty year veteran of the newspaper industry with tens of thousands of hours invested in the question,  “How do you sell the one thing that prospective advertisers really want response”.
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OTHER ON-DEMAND WEBINARS

Getting started with sponsored ads for KDP authors

Learn how sponsored ads can help KDP authors like you reach new readers and drive more sales. In this webinar, we’ll show you how our self-service advertising solutions can help you promote your books to a wide, relevant audience and inspire readers' loyalty.
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Explore the potential of the Google Ads suite for better ad results and higher conversions

When it comes to running advertising campaigns on Google, it’s important to know that there is a suite of tools available and each one allows you to reach a different ad goal. Join us now for a special webinar in partnership with Google. We will go over the tools of the Google Ads suite - with case studies and success stories - to learn how they can help you reach better ad results and get higher conversions.
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High Performance: Brand and Communications

Sirius Decisions

Every business leader wants to know the secrets to success. They're wondering what the best performing companies are doing, how they do it, and how their own teams compare. In this session, you'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.
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Protect Your Brand: The best defense is a good offense

Digital Marketing Depot

Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These ‘hijack’ attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So how do you spot it and stop it? How do you protect your brand and help your customers find you instead of a competitor?
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