Sell What Advertisers Care About: Bob McInnis

Start selling the only thing prospective advertisers actually care about Response. In June’s 20/20 Webinar, Bob McInnis explains his philosophy of selling response and why it enables you to increase your sales dramatically. McInnis, a featured speaker for IFPA’s September 2015 Back to Basics Conference in San Antonio, Texas, is a a thirty year veteran of the newspaper industry with tens of thousands of hours invested in the question,  “How do you sell the one thing that prospective advertisers really want response”.
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In the almost forgotten era of the 1950s “Mad Men” of Madison Avenue, the art of marketing was enhanced and augmented by the inspiration of a few cocktails and long lunches. It was all about the dark art of advertising, and the focus was intuition- fuelled creativity. Marketing and adver


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Adobe Stock pour les entreprises. Conçu pour la création, favorable aux entreprises.

Nous vous aidons à accéder à toutes les ressources nécessaires pour gérer un contenu exceptionnel et à les gérer. Donnez aux professionnels de la création la possibilité d'accéder à plus de 100 millions de photos, illustrations, vidéos, modèles et ressources 3D de qualité, utilisables dans toutes les applications qu'ils utilisen

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Visualizing Diversity in Marketing and Advertising

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