Sell What Advertisers Care About: Bob McInnis

ifpavideo

Start selling the only thing prospective advertisers actually care about Response. In June’s 20/20 Webinar, Bob McInnis explains his philosophy of selling response and why it enables you to increase your sales dramatically. McInnis, a featured speaker for IFPA’s September 2015 Back to Basics Conference in San Antonio, Texas, is a a thirty year veteran of the newspaper industry with tens of thousands of hours invested in the question,  “How do you sell the one thing that prospective advertisers really want response”.
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Spotlight

The writing is on the wall: 62% of brands will take their programmatic trading in-house by 2022. The lesser-known fact of the matter is that there is more than one method congealing as a standard. From taking the strategic lead with their agencies via analytics and data ownership to full in-house programmatic trading, there's a spectrum of ways advertisers are taking control of programmatic.


OTHER ON-DEMAND WEBINARS

Keeping Your Brand Safe on Social

Hootsuite

Social media security isn’t just about building effective walls. It also demands that you actively monitor the social universe for threats to your brand’s reputation—from impersonator accounts to emerging crises.
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WEBINAR: THE BRAINS BEHIND AWARD-WINNING ADVERTISING

Nielsen

Academic studies show that decisions are often influenced by non-conscious emotional responses and what drives everyday choices cannot always be measured through traditional survey techniques. Using neuroscience to understand both conscious and non-conscious responses can paint a more complete picture of consumer behavior and help marketers create more impactful ads.
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Build Your Brand with Facebook and Instagram Stories

BreakthroughBroker.com

In 2016 Facebook launched their casual sharing add-on in an effort to draw in the existing Snapchat audience. According to the Social Report blog this caused a significant decrease in usage as influencers in the United States favored the Instagram version.
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How to Supercharge Your ABM Strategy with Retargeting

Adroll

There’s been a lot of talk about account-based marketing—but a lot of marketers still don’t have a clear idea on what ABM truly is. So we brought together two experts to help. AdRoll and Infer have teamed up to discuss how marketers can use predictive scoring and retargeting to serve personalized ads at scale and supercharge ABM strategies.
Watch Now

Spotlight

The writing is on the wall: 62% of brands will take their programmatic trading in-house by 2022. The lesser-known fact of the matter is that there is more than one method congealing as a standard. From taking the strategic lead with their agencies via analytics and data ownership to full in-house programmatic trading, there's a spectrum of ways advertisers are taking control of programmatic.

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