Podcasting has experienced explosive growth in the past few years, with the term and 155 million active users in the US alone. Podcasts generate very engaged group of listeners, with 85 percent listening until the end of each podcast.
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Nielsen
Socially charged advertising isn’t just for nonprofits anymore. Today’s consumers expect the brands they buy to communicate a purpose and contribute to social change. Now, staying silent on social issues is just as risky as taking a stance. But there is a way to know how your consumers will react before making the leap.
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Global brands generate a plethora of data across marketing and media investments supporting the vast range of countries, product lines and business units that they operate. This creates operational challenges for marketing teams that must connect and unify all their data across channels and data silos.
Hear how PepsiCo's global marketing digitization team partnered with technology vendors, agencies and in-house teams to solve data challenges and create a cohesive ecosystem of marketing data and analytics. Join us to find out:
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Exchange4media
Dentsu Aegis Network- one of the leading global media conglomerates in India that specialises in Media, Digital and Creative offerings and the exchange4media group, India’s one-stop destination for the entire Marketing, Media and Advertising industry, have once again come together to launch the 3rd Edition of the Dentsu Aegis Network exchange4media Digital Advertising Report 2019. This Report will be a comprehensive compilation of real-time facts and figures pertaining to the entire Digital domain. The highpoint of the report is that it garners information from decision makers themselves which includes leading advertisers across domains, agencies and digital experts across different verticals.
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