SETTING UP A SOCIAL MEDIA POLICY

Financial companies have been slow to adopt social media, sacrificing a crucial platform for communication and sales that appeals many potential clients — especially Millennials who use social media for shopping more than twice as much as other generations.Can financial companies do more and better with social media?To do so, they need social media policies. This webinar offers concrete steps for establishing a social media policy for financial companies and mortgage lenders, ranging from identifying the purpose of the social media outreach to setting up a budget and determining who will be in charge.