SMS Marketing: Why You Need It and Where to Get Started

The personal nature of mobile phones makes SMS marketing a very powerful part of your cross-channel strategy. Customers who have subscribed to both SMS and email have 25% higher engagement metrics than email-only subscribers; and with a 6% average conversion rate, they are the customers you want to reach. However, many brands are still struggling to figure out how to seamlessly add an SMS strategy. Join us as we walk you through a current state of the SMS industry, sharing examples and results from our extensive eight-month research of nearly 1,000 brands. We’ll then share best practices, new ideas and how you can reach your goals with Listrak’s mobile marketing solution.
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It is becoming increasingly apparent that fundamental principles underlying democracy trust, informed dialogue, a shared sense of reality, mutual consent, and participation are being put to the test by certain features and attributes of social media. As technology companies increasingly achieve fina


OTHER ON-DEMAND WEBINARS

How to Reach New Prospects with Programmatic Advertising

Quantcast

Every marketer looks for ways to optimize their marketing tactics, and reaching new audiences is top of mind for those that are looking to grow their business. Prospecting methods have evolved over time but with the availability of data and technology today, marketers have more power than ever to find their ideal customers online. Retargeting is effective, but feeding the top of the funnel with new potential customers is just as critical for continued success.

The key to achieving smarter programmatic marketing

Marketing Week

Programmatic is an essential and powerful component of any marketing budget. However, it often involves many layers of technology that can lead to an opaque ecosystem and thus wasted ad budgets and time. In order to combat this lack of transparency, advertisers have developed multiple approaches to their programmatic buying. From taking the strategic lead with their agencies via analytics and data ownership to full in-house programmatic trading, there is a spectrum of ways advertisers are taking control of programmatic. In this webinar, Jay Wilder, product marketing lead, and Nate Sandford, solutions engineer, discuss how leading brands are using Datorama to own their programmatic campaigns, ultimately achieving transparency, moving faster to hit their objectives, and turning programmatic into a growth engine for their business.

The Branding Value of High Impact Advertising

Ipsos ASI

Join Ipsos ASI and Undertone for an informative, complimentary webinar featuring the results of new research study examining why consumers prefer full-screen takeover ads the best.The effect on branding metrics (unaided brand recall, ad recognition, and brand recognition) that marketers can expect from high impact ad formats.

The value of a digital ad

Kantar Millward Brown Germany

An ever-increasing proportion of advertising spend flows to online and mobile platforms.But the online advertising is under pressure: budgets should be put to good use, ie, a proof must be made for the effect. Visibility, target group delivery, geographic delivery and BrandSafe delivery can be detected with comScore vCE.Kantar Millward Brown, with BrandLift Insights, offers the opportunity to provide information about the actual impact on the target group, ie the campaign has made my product more well-known and the interest in buying has risen, or has my brand become generally better known?

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It is becoming increasingly apparent that fundamental principles underlying democracy trust, informed dialogue, a shared sense of reality, mutual consent, and participation are being put to the test by certain features and attributes of social media. As technology companies increasingly achieve fina

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