SMS Marketing: Why You Need It and Where to Get Started

The personal nature of mobile phones makes SMS marketing a very powerful part of your cross-channel strategy. Customers who have subscribed to both SMS and email have 25% higher engagement metrics than email-only subscribers; and with a 6% average conversion rate, they are the customers you want to reach. However, many brands are still struggling to figure out how to seamlessly add an SMS strategy. Join us as we walk you through a current state of the SMS industry, sharing examples and results from our extensive eight-month research of nearly 1,000 brands. We’ll then share best practices, new ideas and how you can reach your goals with Listrak’s mobile marketing solution.
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OTHER ON-DEMAND WEBINARS

LinkedIn Ads - The Most Up to Date Hacks for Paid Promotion

WriterAccess

The King of B2B community will likely continue to crank up the costs for marketers to reach their freakishly targeted audience. But fear not: AJ Wilcox to the rescue, with the latest and greatest LinkedIn updates, hacks, and tactics to keep us out of the high-cost advertising jail. He’ll show us how to generate the highest quality leads and get massive conversions with any-size budget—all learned from managing some of the largest LinkedIn Ad budgets in the world. AJ received RAVE reviews a few years ago at CMC, so we’re bringing him back to supercharge our LinkedIn return on investment.
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Marketo's Secrets to Digital Advertising

marketo

Riddle us this, marketers: How does Marketo get the most out of their own search and social advertising campaigns? Watch Scott Minor, Online Marketing Program Manager, and Favian Castillo, Digital Marketing Specialist, as they spill the beans on their paid strategy at Marketo.
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Introduction to Advertising on LinkedIn

Linkedin

With LinkedIn Marketing Solutions, you can reach B2B audiences around the world in many ways. If you are launching your first ad campaign on LinkedIn, this on-demand webinar has everything you need to get started. Jennifer is a digital native with over 15 years of experience in media and advertising. She joined LinkedIn in 2010 and has held a variety of roles. Currently, she is responsible for leading customer research, marketing strategy, and execution across content and product marketing efforts.
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Facebook Advertising for Small Businesses

Hibu

In this webinar presented by Hibu and Marketing Bitz, we’ll examine the changing landscape of Facebook, what you need to do, and how you need to do it to have your business succeed. Hibu's Nick Hopkins and Dana Cutler provide you with the information and strategies you need to: Understand how to properly attract new customers.
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