Social Media Attribution: Measuring the True Value of Your Work

Hootsuite

You know your efforts on social media are valuable to the organization—and you’re ready to prove it. But attributing success directly to social activity can be complicated. Join us for this webinar with industry experts and social media pros from real businesses as they share stories, insights, and advice about successful social media attribution.
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Spotlight

Facebook has rejected a request by Joe Biden's presidential campaign to pull down or demote a Donald Trump ad it says contains misinformation. The campaign asked the company to take action against an ad which suggests that "Biden promised Ukraine $1 billion dollars if they fired the prosecutor investigating his son's company." In a letter to Biden's camp obtained by The New York Times, Facebook declined to do so.


OTHER ON-DEMAND WEBINARS

The Impact of Social Media’s Evolution on Advertising Webinar

SocialFlow

These forms of communication are constantly changing, as are the impact that these technologies have on us, society, and the world. This course will focus on examining new communication technologies in the countries that we will visit, including the different ways in which these technologies are used; censorship and laws regarding these technologies; and how each country’s new communication technology landscape compares and contrasts with America’s.
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Build Your Brand with Facebook and Instagram Stories

BreakthroughBroker.com

In 2016 Facebook launched their casual sharing add-on in an effort to draw in the existing Snapchat audience. According to the Social Report blog this caused a significant decrease in usage as influencers in the United States favored the Instagram version.
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Add Value Without Ads: 9 Essential Content Marketing Strategies for Financial Institutions

thefinancialbrand

As the financial services industry continues to transform, there are a wealth of opportunities for you to differentiate your brand, disrupt your competitors, and reach new consumers. From generating greater awareness to converting more leads, a data-driven content strategy can have a multiplying impact on a financial institution’s marketing success.
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Total-Funnel Facebook: Social Advertising for Every Stage of the Buying Journey

Digital Commerce 360

Most of today’s online retailers know to advertise on social media. But how many of your campaigns are leading to actual connections with consumers? Or worse yet, how many of those campaigns are targeted to the complete wrong audiences? Facebook users can have wildly varying levels of purchase intent. So why are you paying the same cost per click for shoppers at all stages of the purchase funnel? It all comes down to knowing your audience. Once you understand how to segment your advertising strategies to the right shoppers, you can devote more time and money to the social campaigns that work and gain an edge over competitors still spinning the wheels of outdated, one-size-fits-all tactics.
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Spotlight

Facebook has rejected a request by Joe Biden's presidential campaign to pull down or demote a Donald Trump ad it says contains misinformation. The campaign asked the company to take action against an ad which suggests that "Biden promised Ukraine $1 billion dollars if they fired the prosecutor investigating his son's company." In a letter to Biden's camp obtained by The New York Times, Facebook declined to do so.

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