Stand by your ad: Why CTV is every marketer’s ally in good times and bad

Stand by your ad
Inflation is up. Spending is dropping. And now there’s growing talk of a marketer’s nightmare: a recession. When times get tough, brand marketing budgets are the first to go, and TV is often on the chopping block. But what if you didn’t have to turn your back on TV ads? What if they could prove their performance impact, show ROI, and underline the marketing team's value?

Join Jon Zucker, senior product marketing manager at MNTN, as he gives advertisers the survival guide for weathering tough times. Jon will look at why brands need to prioritize ad channels with measurable returns, discuss success stories of CTV advertising during the economic uncertainty of COVID and show how TV can be a growth driver during both good times and bad.
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thefinancialbrand

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Push Play on Growth: Why You Need YouTube Advertising

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Did you know that YouTube is the second largest search engine behind Google? So now that you do know that, why are so few marketers investing in this huge advertising opportunity? There are many different YouTube campaigns at your fingertips just waiting for you to take charge and capture the eyes of your audience. In this webinar recording, Hanapin experts Kelsey Hadaller and Emma Franks will show you how to set up the different types of YouTube campaigns, how to find results with different verticals, and how to implement an ongoing strategy.
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