Stop Wasting Money: The Most Important PPC Reports You’re Not Using

Vertical Measures

Are your campaigns performing “just okay” but you can never seem to get them over the hump? Adwords provides an incredible wealth of data but most advertisers never take advantage. Learn how to easily identify wasted ad spend to lower cost-per-conversion and find opportunities to maximize conversion volume.
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Spotlight

Advertisers are taking notice and growing their own investments in the platform. eMarketer projects that US advertisers alone spent $7.41 billion in 2018, which is a 122.6 percent increase year over year. That figure would give Amazon a 6.8 percent share in the US digital ad market – behind only Google and Facebook.2 Merkle data backs these trends, and while it is unreasonable to expect that growth rate to continue, don’t be surprised to see growth rates above 50 percent over the next few years, as more advertisers use the platform, and Amazon continues to invest in expansion.


OTHER ON-DEMAND WEBINARS

Choosing the Right Images for Your Ads

Yahoo

In an online ad world ruled by character count limits, it’s essential that the images you choose to represent your business tell at least a thousand words. Our ad expert will share best practices that help your ads get noticed by more of the right customers.Patrick Salmon has developed extensive online advertising expertise after more than eight years at Yahoo. He currently manages advertising creative strategy for the education and travel industries, and oversees global teams in the Asia Pacific region. Patrick’s team of ad strategists help top advertisers with Yahoo get the most out of their advertising by identifying ways to maximize their return on investment. He holds a BA from the University of Washington.
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Best Practices for Managing Multiple Social Channels

Falcon Social

Facebook… Twitter… Snapchat… Pinterest… Instagram…YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across thousands of social pages and accounts? How do you effectively engage your growing social communities? And, most importantly, how do you analyze and measure results?
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7 Deadly Sins in Your PPC Account and How to Fix Them

WordStream

Are you guilty of letting your keywords accumulate dust, as you flicked the auto-pilot switch on? Perhaps, you’re new to the world of pay per click or getting back in the game after a long hiatus? Either way, it’s the perfect time for a PPC confessional.Our PPC experts will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.Watch the webinar to learn:How to completely makeover your account structure, to improve results and optimize seamlessly How to strategically chose the right match types & negatives to get the best performance possible How to better allocate your budget and bids across your account How to focus on and properly track the metrics that matter.
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Top Ten Takeaways from Connections 2015

BrightTALK

Didn't get the chance to attend Connections 2015 in New York City? Listen to Salesforce Marketing Cloud personalities, Joel Book and Heike Young, as they showcase their top ten takeaways from Connections 2015, the Digital Marketing Event of the Year!
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Spotlight

Advertisers are taking notice and growing their own investments in the platform. eMarketer projects that US advertisers alone spent $7.41 billion in 2018, which is a 122.6 percent increase year over year. That figure would give Amazon a 6.8 percent share in the US digital ad market – behind only Google and Facebook.2 Merkle data backs these trends, and while it is unreasonable to expect that growth rate to continue, don’t be surprised to see growth rates above 50 percent over the next few years, as more advertisers use the platform, and Amazon continues to invest in expansion.

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