The Big 3: Advanced Advertising Strategies for Amazon, Facebook & Google

channel advisor

It’s time to talk about the Big 3: Amazon, Facebook, Google. You’re probably already advertising on all three channels. But these are the three most competitive advertising sites in the US, and a mere presence on each is not enough. You need to get your products seen while squeezing the most ROI from your ad spend.
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Spotlight

Social media campaigns can be used as an effective means to promote an insurer’s brand and increase customer engagement. A common challenge for insurance carriers is measuring the effectiveness and maximizing the ROI from such channels. In addition, insurers need to consider how best to integrate social media as part of a larger marketing campaign. As the usage of social media continues to rise, insurance carriers need to understand how best to leverage its power for their competitive advantage.


OTHER ON-DEMAND WEBINARS

Online Advertising To Students - The Programmatic Way

AdmedoWebsiteDirections

Currently, over 280 universities are already advertising thousands of courses – and even more expected to do so following A-level results day. You need to cut through the noise. So, if your current campaigns aren’t performing as well as you’d like, what can you do?
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7 Marketing Dashboards to Drive your Advertising ROI

Datorama

Knowledge is power. That’s certainly true for your marketing campaigns, when it comes to managing spend, ROI and viewability across all channels. Knowing what’s working and what’s not is step one. Moving to actionable insights in real-time to control the performance of your KPIs, is the next level up. In this on-demand webinar, Jay Wilder, Director of Product Marketing at Datorama, shares 7 practical ways to get in control – and actionable, with a complete view of your paid media data, analytics and ROI.
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Global Content Marketing for Enterprise: Today’s Technologies and Tactics

Acrolinx

Join globally recognized author, blogger and presenter, Scott Abel (The Content Wrangler) and Dr. Andrew Bredenkamp, Acrolinx CEO one of the leading authorities on computational linguistics as they share how companies like IBM, Facebook and Paypal are crushing the competition with great content at scale. They will share technologies, tactics and tricks the big guys are using to gain market share with exceptional content. This engaging webinar will be packed with insightful research, compelling case studies and hard-hitting advice for companies competing in the content era.
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How To Set Up Google Ads Search Campaigns

elama

Our PPC expert Igor Konovalov covered following topics: Google Ads search campaign types; Step-by-step campaign set up guide; Ad group creation; How to find and manage your keywords and negative keywords; What is a GSP auction; How eLama can help you manage your campaigns; How to create Google Ads search campaigns with Google Ads Editor and Excel.
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Spotlight

Social media campaigns can be used as an effective means to promote an insurer’s brand and increase customer engagement. A common challenge for insurance carriers is measuring the effectiveness and maximizing the ROI from such channels. In addition, insurers need to consider how best to integrate social media as part of a larger marketing campaign. As the usage of social media continues to rise, insurance carriers need to understand how best to leverage its power for their competitive advantage.

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