The Evolution & Acceptance of Programmatic Advertising

Programmatic Advertising is a buzzword these days, but some say that the digital signage industry is years away from proper implementation. Digital Out-of-Home (DOOH), for example, has a unique top-of-the-funnel purpose beyond programmatic, and this should not be forgotten. In the end, there’s a common belief that programmatic DOOH capabilities will deliver significant new revenue streams while retaining current revenues.
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OTHER ON-DEMAND WEBINARS

Mobile Game Marketing: Trends and Strategies for Marketers to Grow Their Games

In an increasingly competitive mobile gaming landscape amidst a constantly evolving privacy-focused paradigm in the mobile space, it’s more important than ever for marketers to stay ahead of the game. Join Liftoff, Adjust and other experts for an in-depth look at these dynamics by uncovering key trends and insights in the mobile gaming space to help marketers better understand how to grow their games.
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Unlock App Marketing Success With Rewarded Ads

adjust

Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect. Register for this webinar hosted by AppLift and Adjust to learn more about how Rewarded Ads can help with your app marketing strategy.
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E-commerce Marketing That Finds and Retains Repeat Shoppers

AdRoll

One of the hardest things for new business owners to accomplish is to attract new shoppers to their burgeoning brand. Even harder still is turning these shoppers into repeat customers. We’ve recently teamed up with e-commerce experts at Magento to help small business owners get a leg up on their competition by running ad campaigns that attract and retain their target customers.
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Bing Ads: Benefits of An Integrated Strategy

Jome

Hear from Kevin Jones, a Partner Manager at Bing, about the benefits of Bing, trends among B2B advertisers and some helpful takeaways. Then get ready to take a deeper look at some J-OME success stories and exactly how to track the benefits of Bing for your program from Team Lead, Will Potter.
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