The Facebook Ads Targeting Blueprint

Did you know that YouTube is the second largest search engine behind Google? So now that you do know that, why are so few marketers investing in this huge advertising opportunity? There are many different YouTube campaigns at your fingertips just waiting for you to take charge and capture the eyes of your audience. In this webinar recording, Hanapin experts Kelsey Hadaller and Emma Franks will show you how to set up the different types of YouTube campaigns, how to find results with different verticals, and how to implement an ongoing strategy.

Our PPC expert Igor Konovalov covered following topics: Google Ads search campaign types; Step-by-step campaign set up guide; Ad group creation; How to find and manage your keywords and negative keywords; What is a GSP auction; How eLama can help you manage your campaigns; How to create Google Ads search campaigns with Google Ads Editor and Excel.

The advertising market is undergoing a dramatic shift, with a variety of trends impacting the value chain and reshaping the future of the US advertising ecosystem, particularly in video. What should advertisers and publishers expect as this new ecosystem emerges? We'll discuss: How consumer behavior is evolving and its impact on advertising. Key drivers that are causing significant changes in the industry. When the changes might have material impacts on the video advertising space and practical considerations for addressing them.

Did you know that Facebook still allows you to use 3rd party data for advertising on its platform? With the recent shut-down of Facebook Partner Categories, maybe brands and agencies are confused about where to turn. As an industry leader in omnichannel and privacy-compliant audiences, V12 Data provides rich data sets and solutions to help you target your clients and prospects on Facebook. This webinar will focus on what the Facebook change means for you and how to build highly-effective, custom audience solutions.