The future of advertising: What impacts and opportunities will emerge?

In this webinar presented by Hibu and Marketing Bitz, we’ll examine the changing landscape of Facebook, what you need to do, and how you need to do it to have your business succeed. Hibu's Nick Hopkins and Dana Cutler provide you with the information and strategies you need to: Understand how to properly attract new customers.

Our 30+ brands have been inspiring, informing, and intriguing millions of audiences for years. Businesses use our brands to be seen and be heard in their markets by prospective buyers and to engage them through highly targeted content based on a deep understanding of these known audiences.

There is no longer a debate on the need for new currencies and measurement methodologies for TV advertising. Now that the industry has come together and decided there must be a new way forward, the future of diversified currencies lies in its ability to set new standards it can support. But what will those be?

Emerging Ad Platforms in Apps, Gaming, and eSports Over the past few years there has been a surge in new platforms available to advertisers designed to reach users in rapidly growing digital ecosystems such as mobile apps, gaming, and eSports. These platforms provide a plethora of new audiences and opportunities for advertisers to get their name out there and in front of primary target audiences that may have been difficult to reach through traditional digital advertising platforms. Our Paid Media Specialists Kari Schroeder and Riley Grubb will give an overview of select platforms and why they are such an important market, which platforms have proven the most value so far, and their unique targeting capabilities. Growing brand recognition through online presence is becoming increasingly important and the team at Anvil wants to help make sure opportunities are not missed.