The Power of Personalized Ads

Hello everybody and welcome to the official start time of our webinar. I am not Rich Brooks, in case you didn’t notice, my name is Amanda O’Brien, we’ll talk more about me in just a few minutes. We’re going to do one of our 30 minute webinars, we’re going to be focusing on facebook ads for small business. We’re going to be talking about creating a strategic plan for your facebooks ads, how to make sure they’re successful, creating a budget which a lot of people get hung up on, tips for creating great audiences, knowing when this is working and when it’s not, finding ROI that we can show our bosses, and we’re going to talk about some ads that work along the way.

In this second webinar of our series on Advanced Research techniques, we look at Advertising Effectiveness for Not for Profit organisations. We all know that old adage that half of all advertising spend is wasted, it’s just that we don’t know which half – but over the last decade or so with the new neuroscience bringing real understanding of how the brain works we are getting much better at knowing which types of advertising are most effective in both the long and short term and new technology has helped us measure the effect in ways that just weren’t possible before.

Digital marketing has helped us scale our content better than ever, but it’s also resulted in a de-personalization of our messaging. To connect with our audiences it’s never been more important to speak human.

From papyrus to personalized digital experiences, Facebook’s team explains the history of ads and how they work today. This talk will explore how businesses are using Facebook tools to connect customers with their great ideas and stories from entrepreneurs that show how you can easily go online and grow your business.