As marketers increase their spend on social media, they’re under constant scrutiny to display ROI from their campaigns. We know how difficult it can be to show any impact or only have a qualitative sense of impact. To understand ROI from your social marketing campaigns, it’s important to understand the different metrics to track across all your organic and paid channels.
Watch Now
smartly
This webinar features Hopper’s Head of User Acquisition Simon Lejeune, Facebook’s Industry Manager for Travel & Tourism, Holly Stallan, and our very own Stephanie Semaan sharing their insights on the latest and greatest online trends in the ad industry. They cover everything from influencer marketing to Instagram Stories as a direct response tactic, and will discuss what the future of Facebook advertising looks like (spoiler alert: it’s not on Instagram!).
Watch Now
As US consumers continue to chart an uncertain course through the storm of COVID-19, brands struggle with knowing how to reach out – what messages will seem helpful and appropriate in such chaotic times.
In this on-demand webinar, we look at smart strategic and tactical approaches to developing, assessing, and monitoring ads during the pandemic. GfK’s Jon Brand and Melissa Sheila Garcia explore ways to
Watch Now
In this webinar recording, ADvendio team members Samantha Giaver and Samantha Westphal discuss current retail media trends while providing a complete overview of how ADvendio's solution is supporting leading global retail customers in enhancing cross-channel campaign management.
Watch Now