Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy

Top Mobile Trends for 2023
Recent disruptions in mobile app technology have changed how money is moving across mobile media. For example, Meta is no longer the single dominant force in social, as TikTok eclipses Facebook and Instagram. Meanwhile, tracking restrictions from Apple and (eventually) Google have changed how ads can be targeted and measured.

Join leaders from IHOP, Wavemaker, Horizon Media and T-Mobile Advertising Solutions for a look at how media and creative strategies are keeping pace with these mobile ad changes.
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OTHER ON-DEMAND WEBINARS

7 Must-Try Tips for Lead Nurturing

Dreamforce Video

Your database is loaded with dormant and less than sales-ready leads, but that doesn't mean they should be ignored. The smart marketer knows better than to rely on the sales team to keep up with less than hot leads over a long period of time. Join us to learn advanced tips for moving leads through the sales funnel with automated lead nurturing.
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Strong foundation, strong ads: Get ready for advertising

What’s the foundation of a strong advertising strategy? From key retail matters (like optimizing your product information) to advertising eligibility, we’ll go deep in this live webinar to help you prepare for advertising and enhance your current performance. You’ll learn tips for using our self-service solutions, choosing products to advertise, and creating detail pages that do your products justice. Appropriate for all levels—whether you’ve never advertised on Amazon, or are looking for ways to help strengthen your campaigns.
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How to Deliver Targeted Ads at Scale

Targeted advertising brings higher revenues for your video content and strengthens viewer engagement. But how can you scale-up targeted, dynamic ads to mass audiences? Join Harmonic for a live webinar on How to Deliver Targeted Ads at Scale on October 6, 2022.
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Brand Advertisers, How Tight Are Your Briefs? Upgrade Your Agency Management Practices

Adweek

Trying to do more marketing with less budget this year? You’re not alone in trying to drive savings when working with agency partners. But what’s the cost in terms of quality creative? An improved scope of work and a better-managed briefing process might be the answer, enabling brand advertisers to realize significant efficiency and productivity gains with their agencies. Yet, both activities are often overlooked.
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