Connected TV is leveling the playing field and democratizing TV advertising, helping a new swath of challenger brands find success regardless of size or budget. As CTV adoption continues to climb, new players—including blue-chip brands with massive budgets—are rushing into the space and dynamically changing the landscape. So what can these established TV advertisers learn from the pioneers that have already succeeded on CTV?
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Marin is thrilled to be partnering with AppTweak for this game-changing webinar on how app advertising can drive growth. Join us to get great insights for game developers, app creators or any advertiser looking to acquire new customers in the mobile app ecosystem.
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In this second webinar of our series on Advanced Research techniques, we look at Advertising Effectiveness for Not for Profit organisations. We all know that old adage that half of all advertising spend is wasted, it’s just that we don’t know which half – but over the last decade or so with the new neuroscience bringing real understanding of how the brain works we are getting much better at knowing which types of advertising are most effective in both the long and short term and new technology has helped us measure the effect in ways that just weren’t possible before.
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