Ad tech excels at targeting and delivery, but context isn’t the only factor that determines ad performance. To understand creative and its impact on programmatic advertising, TubeMogul Research had to think, well, inside the box. We came away with creative trends, pitfalls, and best practices for programmatic video advertising. To learn more about how creative choices can elevate your online advertising, check out TubeMogul’s Creative Team. Our in-house creative experts offer full-service creative brand building – from strategy and consulting to asset development and campaign support. You can see some of their work by visiting our ad gallery.