Using Advanced Digital Advertising Strategies to Power Business Growth in the Physical World

BrightTALK

Online-to-offline leaders inMarket and Integer Group are teaming up to discuss effective brand strategies for digital-to-physical conversions, from advanced audience segmentation to predictive algorithms, machine learning, retargeting and attribution. Watch this session to understand how digital advertising can drive customers and move inventory.
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Spotlight

Ad tech excels at targeting and delivery, but context isn’t the only factor that determines ad performance. To understand creative and its impact on programmatic advertising, TubeMogul Research had to think, well, inside the box. We came away with creative trends, pitfalls, and best practices for programmatic video advertising. To learn more about how creative choices can elevate your online advertising, check out TubeMogul’s Creative Team. Our in-house creative experts offer full-service creative brand building – from strategy and consulting to asset development and campaign support. You can see some of their work by visiting our ad gallery.


OTHER ON-DEMAND WEBINARS

The Facebook Advertising Playbook for Law Firms

crisp video

With more than 2 billion monthly active users, Facebook is the world’s most popular social media platform. And, as we’ve recently been reminded, they have a massive amount of data on your audience – including your ideal clients. Are you using Facebook to market your law firm? If you’re not, you should be. This on-demand webinar with Crisp CEO Michael Mogill shows you how you can leverage Facebook to generate leads, raise awareness for your firm, and take your marketing to the next level.
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How Local Advertising Will Help You Dominate Your Retail Season

promoboxx

National brands and local retailers can be a powerful duo for driving brand engagement, loyalty, and sales. But challenges arise when they are communicating to the same consumer, often with a very different message. Local Advertising is a powerful tool for aligning your inspiring brand message with your retailers’ local market expertise to increase awareness and repeat purchases.
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Bing Shopping Webinar #BingAdsWebinar

Bing Ads

Product Ads showcase advertisers' products in a visually engaging and impactful format and Bing Shopping Campaigns organize these visually formatted ads so that you can easily optimize them. Bing Shopping Campaigns put the searcher closer to a purchase decision, so why not take advantage of this feature for your business? There's a simple-get-started process and here at Bing Ads we'll show you how. Join us for a visual step by step guided webinar on how to get started with Bing Shopping Campaigns. This is for anyone who needs the process broken down into clear simple visual steps.
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Search Engine to Store: Maximizing & Measuring the Impact of Search Marketing on In-Store Performance

GoToWebinar

From foot traffic to sales, search marketing can have a tremendous impact on your brand’s performance in physical stores. How do you make the most of this connection and measure the impact of your search marketing on in-store KPIs and goals? Join Catalyst and Gain Theory’s new webinar on June 14th to learn how. We’re joining forces to show retailers and brands on how to maximize and measure the search engine and in-store connection.
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Spotlight

Ad tech excels at targeting and delivery, but context isn’t the only factor that determines ad performance. To understand creative and its impact on programmatic advertising, TubeMogul Research had to think, well, inside the box. We came away with creative trends, pitfalls, and best practices for programmatic video advertising. To learn more about how creative choices can elevate your online advertising, check out TubeMogul’s Creative Team. Our in-house creative experts offer full-service creative brand building – from strategy and consulting to asset development and campaign support. You can see some of their work by visiting our ad gallery.

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