Using behavioural economics in your B2B marketing

Since Freakanomics and Nudge!, behavioural economics have proved a powerful way to look at communications and influence. Join IBM Watson, Earnest and Cambridge Analytica to explore how to apply this thinking to B2B marketing.
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Spotlight

OTHER ON-DEMAND WEBINARS

How Top Brands Win With Digital Marketing Intelligence

Leading marketers actively measure their digital performance across web, social, mobile and digital relative to their competitors and challenger brands. In this complimentary digital marketing webinar, learn about the B2B and B2C brands that stand out as best of breed, according to Gartner for Marketers’ digital benchmarking team, including the key trends and behaviors of “genius” digital marketers.
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How To Set Up Google Display Network Ad Campaigns

elama

Learn the basics of professional Google Ads Display Network set up. In this webinar, Odolena Kostova from Google and Igor Konovalov from eLama will explain: When placing ads in GDN is efficient and when you should avoid doing it; About targeting types and their peculiarities; How to combine targeting settings; How to analyze and improve the efficiency of GDN campaigns.
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Adobe Stock pour les entreprises. Conçu pour la création, favorable aux entreprises.

Nous vous aidons à accéder à toutes les ressources nécessaires pour gérer un contenu exceptionnel et à les gérer. Donnez aux professionnels de la création la possibilité d'accéder à plus de 100 millions de photos, illustrations, vidéos, modèles et ressources 3D de qualité, utilisables dans toutes les applications qu'ils utilisen
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How To Drive 179,000 Webinar Registrations with Facebook Ads

majorimpactmedia

Today I’m going to break down exactly how we took a webinar funnel from 0 and scaled it to 179,000 webinar registrations with Facebook Ads over the course of 18 months. This webinar funnel gave us the ability to spend over $300,000 dollars to profitably acquire customers on the front end.If you are in online coaching, training, or you use webinars to generate leads for your business, be sure to pay close attention here.The results we created by scaling this webinar campaign have already been featured in an interview over at Ad Tips for Ad Pros, but I want to break down the full campaign for you here as well.
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