Using digital tracking for unique insights into consumer behavior

Companies use digital tracking to understand path-to-purchase, media consumption and more.  Digital tracking provides unique insights into what consumers are doing online and how they are engaging with your competitors. Toluna tracked online behaviors of over 1,300 shoppers from Black Friday last November to 5 January.  This webinar provides you with an in-depth look into actual shopper behaviors across many brand categories and across hundreds of retail sites.
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Spotlight

OTHER ON-DEMAND WEBINARS

Adobe Stock pour les entreprises. Conçu pour la création, favorable aux entreprises.

Nous vous aidons à accéder à toutes les ressources nécessaires pour gérer un contenu exceptionnel et à les gérer. Donnez aux professionnels de la création la possibilité d'accéder à plus de 100 millions de photos, illustrations, vidéos, modèles et ressources 3D de qualité, utilisables dans toutes les applications qu'ils utilisen
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All you need to know to start advertising on Facebook

Elama

Social media is one of our primary channels of service and product discovery. Facebook being a major international social media giant provides sophisticated marketing tools to help businesses find new customers online. It is important for any marketing specialist and business owner to learn how to use Facebook Ads if they want to stand out among their competitors.
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Digital advertising tactics to drive holiday ROI

Choozle

Marketers monitor ROI more closely during the holiday season than any other point of the year. We’ve compiled the digital advertising tactics that can drive the greatest impact on the performance of your holiday campaigns and in this session, we’ll run through what makes them effective, how to implement them, and how to optimize them easily for peak campaign performance.
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Introduction to keywords and sponsored ads

Keywords play an important role in the success of your manual campaigns. But do you know how to use broad, phrase, and exact match keywords, or where to find keywords that will help you build a successful campaign? In this beginner-level webinar, we'll show you what keywords are and how to choose the right ones based on your advertising goals. Plus, we'll explain how to analyze your search term report to understand how shoppers discover your products.
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