Want to Be Great at Advertising? Immerse Yourself in Everything but Advertising

If you’re an aspiring copywriter or art director, there’s a lot to be said for being aware of the work being done in advertising. But it’s also critical to seek inspiration outside the industry, too. In the third installment of our “Advice for Young Creatives” video series, Jeff Goodby and Juliana Cobb both urge young people to get away from advertising work—and to draw inspiration from the creativity, and the knowledge, circulating in other fields.
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Spotlight

OTHER ON-DEMAND WEBINARS

Quantifying the Value of Snap Advertising

Nielsen

Since Snap’s launch in 2011, it has seen tremendous growth and innovation. With a large and engaged user base, Snap is an attractive platform for advertisers to connect with their customers. Marketers managing multi-channel campaigns need guidance to measure the impact of these activities accurately.
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How to Create and Manage a Podcast for Your Brand

Podcasting has experienced explosive growth in the past few years, with the term and 155 million active users in the US alone. Podcasts generate very engaged group of listeners, with 85 percent listening until the end of each podcast.
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Facebook Dynamic Ads for Mobile

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Learn how to successfully implement dynamic ads in your mobile app. Set up dynamic ads on mobile with Facebook SDKs. You should incorporate deep linking and deferred deep linking into your app to provide people using your app with the best experience possible.
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Getting Started with Responsive Search Ads (RSAs)

Digital Marketing Depot

Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more about Google’s new RSA format and the best practices for running successful campaigns. We’ll cover the following topics: Setting up RSAs, Creating RSA conversion goals, Best practices for running RSA campaigns & Optimizing RSA campaigns.
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