Webinars take top spot for B2B online marketing impact

digitalcommerce360

That’s according to a recently released study that also found that 51% of North American B2B companies plan to increase their content marketing budget this year. The study, “B2B Content Marketing Trends: 2016 Benchmarks, Budgets and Trends—North America,” was based on an August 2015 survey of more than 1,500 North American B2B marketers at companies ranging in size from around 10 to more than 1,000 employees. The study was produced by the Content Marketing Institute and marketing research and advisory firm MarketingProfs. It was sponsored by Brightcove, a provider of Internet-based video content.
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Spotlight

Since back in 2017 when LinkedIn launched native video marketing, LinkedIn has proven that it’s more than just a platform for long-form B2B content.

In one year, video ads on LinkedIn generated more than 300 million impressions on their social media platform. It is no secret that the success can be proven by numbers, they earn an average of three times the engagement of plain text posts.

To reflect back to our core question, what does an effective video marketing ad can look like on LinkedIn? To find out, LinkedIn teamed up with Digivizer to make a deep look and analyze more than 3,500 LinkedIn video ads.


OTHER ON-DEMAND WEBINARS

A Marketer’s Guide to Launching a Facebook Live Campaign

SmartBug Media

We’ve all had the notifications pop up on our phone when a friend decides to share a moment in real time. But few brands are utilizing Facebook Live to its full marketing potential. The ‘Live’ feature is Facebook’s answer to Periscope and even YouTube, and they want you to use it. This means they are taking great strides to help marketers be successful helping you spread your message even further.
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Best Practices For Rewards And Placements Of Rewarded Video Ads

InMobi

What you will learn from this webinar:What are the right placements for your Rewarded Video ads?How rewards can be an engagement lever to bring the users back to the game?Rewarded Video Ads is the phenomenon which propelled Crossy Roads to earn millions of dollars. Such an arduous feat certainly requires more than a simple creation of an ad slot.
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How To Set Up Google Ads Search Campaigns

elama

Our PPC expert Igor Konovalov covered following topics: Google Ads search campaign types; Step-by-step campaign set up guide; Ad group creation; How to find and manage your keywords and negative keywords; What is a GSP auction; How eLama can help you manage your campaigns; How to create Google Ads search campaigns with Google Ads Editor and Excel.
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Maximize Your Digital Ad ROI

7 Pillars Digital

No matter the marketing channels you use to measure ROI, you can use the formula we described above. Subtract your total investment from the amount of revenue generated, divide the number by your total investment, and multiply the result by 100.
Watch Now

Spotlight

Since back in 2017 when LinkedIn launched native video marketing, LinkedIn has proven that it’s more than just a platform for long-form B2B content.

In one year, video ads on LinkedIn generated more than 300 million impressions on their social media platform. It is no secret that the success can be proven by numbers, they earn an average of three times the engagement of plain text posts.

To reflect back to our core question, what does an effective video marketing ad can look like on LinkedIn? To find out, LinkedIn teamed up with Digivizer to make a deep look and analyze more than 3,500 LinkedIn video ads.

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