WFA Webinar: sourcing ad production

WFAMarketers

WFA partnered with APR to bring members an in-depth webinar on sourcing ad production. A marketer hires an agency of record; then that agency hires a production company to oversee the production of a master asset, as well as the post production, versioning, and adaptations, all with a single point of contact from the brand. With the evolution of global content production needs, many marketers have found alternative solutions to this process.
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Spotlight

Join Marcus Andrews and Lauren Mattos, HubSpot advertising gurus, as they reveal how inbound marketers can be successful in advertising.


OTHER ON-DEMAND WEBINARS

How does Advertising Creativity build better, stronger brands

Warc

This Warc Webinar brings Dr. Robert Heath, one of the industry’s seminal thinkers on the role of emotion in advertising, together with David Brandt, a leading practitioner of advertising research, with broad and deep experience of the measurement of response to advertising. Together, they’ll identify what makes for an effective creative ad by examining the role of creativity in driving that success. The webinar will use famous ads such as the John Lewis Christmas campaigns as well as select ads from other categories.
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The 7 NEW Steps to PPC Domination in 2018

Business 2 Community

Still doing PPC like it’s 2016? Digital advertising has changed. In this engaging session, Lance Loveday will demonstrate the new steps that modern digital advertisers must take to achieve success and dominate the competition – with their Digital Advertising campaigns. This webinar is ideal for all of those responsible for getting the most out of their advertising budgets.
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How to Scale Your Storytelling Through Native Advertising

Scripted

As content marketing continues to rise in popularity in the marketing community, many are turning to native advertising to scale brand awareness and reach a wider audience. However, a lot of questions still remain around ethics, metrics and more. On June 5, Sunil Rajaraman (CEO, Scripted.com) and Chris Rooke (Senior VP Strategy & Operations, Nativo.net) teamed up to talk about how content strategists can scale their storytelling efforts through native advertising. Listen to the two discuss actionable items and best practices in the webinar video here.
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How Top Auto Brands Are Driving Digital Marketing Success

stackla

Auto buyers increasingly trust online reviews and social media posts from other car owners and enthusiasts more than they trust salespeople or traditional advertising. Instead of fighting this trend, smart automotive brands are embracing user-generated content (UGC) to power their digital marketing campaigns with compelling, real customer stories. See the different ways top brands are using UGC to drive real results.
Watch Now

Spotlight

Join Marcus Andrews and Lauren Mattos, HubSpot advertising gurus, as they reveal how inbound marketers can be successful in advertising.

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