What Makes Good Native Advertising?

In an increasingly competitive mobile gaming landscape amidst a constantly evolving privacy-focused paradigm in the mobile space, it’s more important than ever for marketers to stay ahead of the game. Join Liftoff, Adjust and other experts for an in-depth look at these dynamics by uncovering key trends and insights in the mobile gaming space to help marketers better understand how to grow their games.

Brands and agencies are constantly looking to drive advertising innovation but are hindered by challenges along the way. Programmatic workflows are complex and disconnected, making campaign setup and optimization quite time-consuming. Getting actionable audience and campaign insights requires hours of data manipulation. The Quantcast Platform transforms this experience completely. It was built with ease of use at its core and empowers brands and agencies to seamlessly plan, activate, measure, and innovate in a single, unified platform. Because of the platform’s intuitiveness and simplicity, advertisers can focus their energies on exploring audiences and creative messaging to drive marketing innovation.

In this engaging session, Lance will demonstrate the new steps that modern digital advertisers must take to achieve success - and dominate the competition - with their Digital Advertising campaigns. This webinar is ideal for all of those responsible for getting the most out of their advertising budgets.

When pursuing a digital advertising strategy it’s important to ensure representation across many platforms and channels. This webinar will go into detail on the evolving ad landscape, new platforms in the space, and which ones we think will be the most valuable going forward. With Google being the most prominent and often the most successful of all paid media platforms phasing out third-party cookies it will be even more important to explore other ad platform options. These can range from programmatic vendors, third-party platforms, amazon, and more. Anvil’s team will walk through the capabilities of each of these platform types, what kind of ads are able to be used, etc.