What Makes Good Native Advertising?

The Innovation Enterprise

How do creative an effective native campaign? Native is now in place where it offers many pro's for brands and publishers alike and has the ability to do this without disrupting the content or the user experience. To make native work, you need to have high quality content that your audience wants, and when you have that, you need to understand how to best match brands to that content. This can be done through social, online or various publications.
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Spotlight

Turn window shoppers into customers thanks to this innovative double sided hanging digital advertising screen. Easy to install & easy to upload dynamic content, these super sleek super slim 23mm digital screens will help you add sales, build brand and beat the competition.


OTHER ON-DEMAND WEBINARS

7 Ways to Use Social Analytics to Maximize Brand Impact

Event Webcasts

Social media analytics are constantly evolving. What initially served as a way to measure popularity counting likes and retweets is now an indispensable tool that serves every aspect of your business. The insights unlocked by social media analytics tools inform everything from marketing to customer service to product innovation and more. So how do you put them to work for your brand?
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Modern Marketing is Accessible Marketing

Bing Ads

Did you know that there are 1 billion people in the world living with a disability? Have you considered the value of making your documents and media more accessible for your clients or customers? Not considering accessibility is like saying to 1 in 5 customers, “I don’t want your business.” You may know who your audience is as a business owner or marketer, but if you're not maximizing accessibility, you could be missing out on a large swath of potential customers.
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The Promise and Peril of Comparative Advertising

ANA

Lawrence I. Weinstein, partner and co-chair of the intellectual property litigation group and co-chair of the false advertising and trademark practice at Proskauer Rose LLP, discussed the avenues available to contest a comparative advertising claim.
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Success with Personalized Ad Retargeting: How Sisense Increased Conversions by 13x

Marketo

Today’s buyer journey is almost entirely self-directed, and customization is the key to conversion. As Tomorrow’s Marketer, how will you gather the insights you need into your web visitors to keep the conversation going throughout their lifecycle? View this presentation to hear Sisense, a leader in business analytics software and Marketo customer, walk us through their success with online ads through personalized retargeting.
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