What Makes Good Native Advertising?

July 28, 2021 | 6:47PM

How do creative an effective native campaign? Native is now in place where it offers many pro's for brands and publishers alike and has the ability to do this without disrupting the content or the user experience. To make native work, you need to have high quality content that your audience wants, and when you have that, you need to understand how to best match brands to that content. This can be done through social, online or various publications.
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The introduction of Google Customer Match in September 2015 unveiled a wealth of audience targeting options for search marketing via first-party lists and email addresses. Since the launch of Customer Match, many brands have excitedly begun testing its capabilities, with a varying return as a result


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