Why Everybody’s Talking About Contextual

For successful marketers, delivering personalized customer experiences at every touchpoint, at scale and across the customer lifecycle is no longer a nice-to-have. It's a must-do. However, over two thirds of marketers struggle to deliver on this mandate despite the opportunities presented by adtech, according to “The Personalized Advertising Confidence Gap,” an October 2018 commissioned study conducted by Forrester Consulting on behalf of RevJet.

Want to learn more about copywriting for Facebook Ads? Ana Gotter is a freelance copywriter and content marketer who has been writing for AdEspresso for over three years. She specializes in PPC copy, and has seen how a change in ad text can take an ad from $12 per click to $1.29 per click. Facebook Ads has been growing in popularity amongst marketers, and more competition means less space for ads. In feeds that are increasingly filled with personalized content for each user, it’s essential to know how to write copy that will resonate with each individual audience niche, and how to do it quickly.

87% of marketers say data is their most under-used asset (Invesp). In addition, with changing industry standards and regulatory scrutiny, brands and publishers need to adapt to new ways of working to make the most of their data. To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance on privacy and protecting consumer data.

Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can influence final buying decisions. Social media posts from friends or family, online polls, Q+A and ratings and reviews – these types of customer generated content can make or break a potential sale. Join our experts as we explore how brands can better leverage customer generated content to deliver the word-of-mouth, personalized messaging that inspires people to buy.