October 11-12, 2022 | USA
As television continues to evolve, platforms and networks are adapting through innovation with new offerings for current and future consumers. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. By 2025, the combined U.S. ad spend on linear and CTV platforms will exceed $93 billion, from just under $80 billion this year.
At Adweek's Convergent TV Summit West, we'll explore all the ways the space has changed—and what lies ahead. Leaders at the forefront of the industry will join to discuss the various ways they’re leveraging agility, partnerships and experimentation to gear up for the next shift and how to remain one step ahead in the competitive space.
September 12-16, 2022 | Denmark
After three years of Zoom events, INMA returns to what we are known for: one-of-a-kind, live, in-person conference and study tour experiences that can only be captured in a physical event.
Media Innovation Week September 13-16, 2022, in Copenhagen will deliver two of those experiences:
Conference: Absorb unscripted, interactive presentations and discussions on the hottest media subjects in Europe today: subscriptions, product, advertising, smart data, and newsroom innovation.
Study Tour: Visit Danish media companies and peer into how they are reinventing themselves for the Digital Age, punctuated with interactions by innovative start-ups that are disrupting media concepts.
October 17-20, 2022 | USA
Advertising Week New York has a new home in the historic Lower East Side of Manhattan: The Market Line, a brand-new venue on iconic Delancey Street.
The Lower East Side is the epicenter of NYC’s counterculture movement. It is the heart of New York’s art, culture and music scene. Setting the tone for open-mindedness and inclusive thinking, this little slice of New York is known for bringing issues and ideas to the forefront. Now Advertising Week is bringing the creative industries of marketing, technology and culture to join this thriving district.
November 10, 2022 | USA
Video is thriving as a medium for consumers – be it streaming in the living room or enjoying short form videos on your mobile phone. Ad supported television is seeing new growth spurts with very large platforms like Disney and Netflix announcing their entry into advertising video on demand (AVOD) as well as Free Ad Supported Television (FAST or ad supported linear TV programming delivered digitally). Growth in viewing on connected Television sets and multiple devices has surfaced an enormous challenge of measuring and managing video buying across linear, linear addressable and digital channels. Further, the industry is more fragmented on available technologies and methods of measurement.