2023 ANA Media Conference

Advertising Week New York is back for its 19th edition this October 16-19, bringing together the brightest minds in marketing, advertising, media and tech. With an immersive and interactive program, attendees can expect to learn from industry leaders, discover new trends and network with professionals from around the world — all woven with our trademark sprinkling of culture, entertainment and surprise across The Week. From inspiring keynotes to insightful panels, the event will unite us to experience the latest ideas and innovations, wrestle with the biggest issues shaking and shaping our industry, find inspiration and connect with new and old colleagues. Join us as we celebrate content themes that span the industry, dive into some of the most successful case studies from leading brands, engage in some of today’s most noteworthy trends and learn how to take your business to the next level.

Since a highpoint in 2019, the US OOH market has experienced a series of ups and downs and stops and starts, making it virtually impossible to build for the future. 2023 has proven to be one of the most unpredictable and underwhelming years in recent history. OOH feels stuck in neutral, mired in a world of single digit growth. The time is NOW to break the echo chamber. OOH needs to broaden its outreach, seek opposing viewpoints, and give space to emerging voices. All media formats are challenged, but the opportunity for OOH to rid itself of historical biases and capture greater share (and keep it) has never been clearer. This year, the Ad Club will feature a dynamic group of speakers who will provide insights on how we get ‘unstuck’ and generate consistent growth.

As lifestyles change and people become more fragmented, marketers need to rethink the importance of communication to connect people and empower them to take action to create a new society. What are the marketing innovations and updates that can be accomplished by going through these situations? How do we act in the absence of a right answer? We hope to deliver sessions that will serve as a guideline for participants in the future.

CTV Ad Spending is estimated to hit $27B in 2023 and almost double by 2026!* Are you ready to seize the opportunity? We can help! This conference will focus on the impact of Automation & Innovation within the Streaming TV landscape. We will take a 360 degree perspective, from the innovations fueling the future of data & measurement, the impact on local advertisers & agencies, to harnessing programmatic & the power of self-service tools. This day is for agencies of all sizes looking to level-up their knowledge and find new, actionable, tools in this space. You will hear from industry-leaders who will share cutting-edge technologies, best practices, and more!