2023 OAAA/Geopath OOH Media Conference

So, what's the plan? Change and unpredictability are the only constants for the data driven advertising market in 2023. So what ID solutions are media buyers committing to in the face of browser revisions and looming regulations? How are they using the new generation of Retail Media Networks and ad-supported CTV as each builds even more walled gardens?

As the industry settles into a new rhythm, media companies are still facing challenges that have major implications in their day-to-day business practices as well as overarching strategies. Continuously working on their business models allows for a plethora of new opportunities: ways to rethink which editorial products will resonate with audiences in a time of misinformation, growth areas within new and relied upon revenue streams, from newsletters to e-commerce, and how they’re staffing around — and selling — data insights. Walk away from this event with a better understanding of how other media organizations are building a more sustainable future.

Into its 10th year, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s digital marketing and advertising community, and we’re delighted to announce that the Programmatic Summit returns to the ICC on 9th March 2023, Sydney. The unstoppable rise of programmatic advertising has been well documented. As advertising dollars continue to flow towards automated buying and selling of ad inventory, brands, agencies, publishers and ad tech vendors need to ensure they are across the industry trends, challenges, and opportunities that underpin the programmatic market.

We are back with our first Global Virtual offering of 2023 covering both the APAC & EMEA regions. A brand new and exciting agenda filled with fireside chats and panels will cover all topics from marketing strategy to customer experience & data integration, focusing on the challenges and new trends around MarTech in 2023. The 2023 Global Virtual MarTech one-day Summit – APAC track will feature insights from top industry talents. 25+ thought leaders & experts will reveal both pain points & best practices for recent advancements in right housing, growth through stronger MarTech & business strategy alignment, customer relationship, data integration, future trends & much more.