AD AGE NEXT: CMO

December 1-2, 2021 | USA

Even as businesses try to get back to normal more than a year into the pandemic, there is still nothing normal about marketing in the current environment. In December, Ad Age delves into how CMOs continue to deal with interrupted marketing calendars as well as the industry’s response to broader topics such as privacy concerns, navigating the CMO-CEO relationship and building the marketing workforce of the future. Join Ad Age on Dec. 1 and 2 as we identify the biggest influences on marketing and advertising today—and what lies ahead.

Spotlight

Bill Bernbach gives his view on the future of advertising in this 1977 interview with A.A.A.A.'s President John Crichton.


OTHER PAST CONFERENCES

Adweek Outlook 2022

January 11-13, 2022 | USA

The marketing industry remains bullish heading into 2022 with the transformation of consumer habits and their evolving expectations driving the force for change. Join Adweek as we sit down with thought leaders, forecasters and top marketing, media and tech executives to investigate the benefits of emerging platforms and the tools and monetization strategies that promise to super-charge growth and revenue in a world of accelerated digital transformation.

ATS London 2021

November 3-4, 2021 | UK

ATS London 2021 - Reframing the Future of Marketing & Advertising The marketing industry is standing at a crossroads. The deprecation of third-party cookies, restrictions on the use of identifiers, and the passing of strict privacy legislation into law, means that the industry has to rethink how it markets to consumers. Big Tech platforms are set to thrive in this first-party world, but does this mean the end of the open internet and independent AdTech? No. This is the industry’s golden opportunity to reimagine how to measure and target, from a privacy-first, consumer-centric position. Attend ATS London this year, on November 3 & 4, to find out: How publishers have regained control of their value in the advertising chain, and what this means for buyers What marketers need to understand about industry changes to targeting and measurement and how this will impact ROI Why privacy and identity will underpin the future of marketing and advertising What technology solutions are being developed to solve these challenges, and how these can be used

The Future of TV Advertising Global

December 8-9, 2021 | USA

This December we bring the TV advertising industry together, in person, for what will be the most important advanced TV advertising thought-leadership event for two years. Another A-list line-up of global pioneers from across the sell-side and buy-side share their latest thinking and best practice. We explore the issues that will shape the next 2+ years. Join us, in person, in London, on 8th-9th December.

DigiMarCon World 2021

November 17-18, 2021 | USA

DigiMarCon World 2021 Digital Marketing, Media and Advertising Conference will take place November 17th to 18th, 2021, Online; Live and On Demand. It is the largest Digital Marketing Event in the World and will be attended by over 10,000 Digital Marketing Professionals. It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon World 2021’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.

Spotlight

Bill Bernbach gives his view on the future of advertising in this 1977 interview with A.A.A.A.'s President John Crichton.

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