Ad Exchanger's Industry Preview

February 7, 2023 | USA

ad-exchangers-industry-preview
Industry Preview is an intimiate and exclusive, one day conference for data-driven professionals in the digital advertising and marketing industry focused on what to expect in the year ahead. AdExchanger curates a program of visionary thought leaders and industry innovators who see beyond the obvious and prepare you for what is to come.

Spotlight

The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming. The prospect of a world without third party browser cookies has captivated the industry and driven meaningful investment in finding alternatives.

This guide delves deep into this new landscape, looking at the main privacy-compliant solutions that are currently available and the pros and cons of each.


OTHER PAST CONFERENCES

Audio Intelligence Summit

February 15, 2023 | USA

The Audio Intelligence Summit is back and bigger than ever! Join us to celebrate the power of audio, where we will once again bring brands, agencies, and publishers together to discuss how audio and audio advertising are being effectively utilized, measured, and optimized to heighten brand awareness and increase ROI. This insightful, half-day event will explore the metrics, trends, and best practices that are powering the successful audio strategies of the foremost thought-leaders in the audio and podcast space.

ad:tech Tokyo

November 27-28, 2022 | Japan

This is the 10th year anniversary 2019 marks the 11th year of ad:tech Tokyo. It is a global marketing conference, where Brands, Agency, Media and Solution Providers comes together to get-to-grips with the latest trends, innovations, and technologies. Come and get connected with industry peers, along with hearing and learning about the state of the art marketing and management.

Global Virtual MarTech Summit

February 22, 2023 | USA

We are back with our first Global Virtual offering of 2023 covering both the APAC & EMEA regions. A brand new and exciting agenda filled with fireside chats and panels will cover all topics from marketing strategy to customer experience & data integration, focusing on the challenges and new trends around MarTech in 2023. The 2023 Global Virtual MarTech one-day Summit – APAC track will feature insights from top industry talents. 25+ thought leaders & experts will reveal both pain points & best practices for recent advancements in right housing, growth through stronger MarTech & business strategy alignment, customer relationship, data integration, future trends & much more.

Future Proofing Your Marketing in a Post-Cookie World

November 3, 2022 | USA

To date, the vast majority of advertisers and their systems only focus on addressable audiences and turn off or ignore non-addressable, leaving $10 billion in revenue per year at risk. Smart and adaptive advertisers are taking advantage now and getting ahead of the inevitable, despite the phaseout deadline extension, recognizing that there are solutions today that are cheaper and equally effective – sometimes even more so. In this first episode, we’ll hear from brand marketers that are already deploying strategies reflective of the “Privacy-First” economy we are charging towards and their advice on preparing for the cookieless future.

Spotlight

The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming. The prospect of a world without third party browser cookies has captivated the industry and driven meaningful investment in finding alternatives.

This guide delves deep into this new landscape, looking at the main privacy-compliant solutions that are currently available and the pros and cons of each.

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