Ad World 2022

As OTT continues to dominate the TV/Video landscape and media spend accelerates, it’s critical for all members of this marketplace, advertisers, content companies, distributors, cable companies, and Virtual MPDs , to be conversant within where the market stands now, and where it’s headed next. That’s why we are presenting a showcase with leaders in OTT and CTV to outline where the risks and opportunities lie in this complicated and fast-changing sector.

Prepare for Amazon Ads UnBoxed, our annual conference where we'll introduce new solutions and ideas to help brands both big and small connect with customers, expand their brand, and plan for the future. This year, we're offering you new perspectives from industry professionals, training and certification programmes, interactive demos, after-hours activities, and an exclusive musical performance.

We are back with our first Global Virtual offering of 2023 covering both the APAC & EMEA regions. A brand new and exciting agenda filled with fireside chats and panels will cover all topics from marketing strategy to customer experience & data integration, focusing on the challenges and new trends around MarTech in 2023. The 2023 Global Virtual MarTech one-day Summit – APAC track will feature insights from top industry talents. 25+ thought leaders & experts will reveal both pain points & best practices for recent advancements in right housing, growth through stronger MarTech & business strategy alignment, customer relationship, data integration, future trends & much more.

The media landscape is evolving so quickly that even the meaning of OTT is changing: it is morphing from “Over-the-Top” to “Optimizing Total TV” on all platforms – Broadcast, Cable, SVOD, AVOD, and FAST. The battle for attention is real and publishers and advertisers need updated strategies to reach consumers. They need a clear understanding of viewers’ cross-platform habits and video journeys.