The year of 2017 was relatively calm for SEOs. But no matter how peaceful the current SEO landscape looks, it doesn't mean you can lean back in your chair and relax! Voice search, artificial intelligence, and machine learning are among the top buzzwords of the past twelve months. While AI is more likely to affect PPC and advertising management, voice search is something that's going to disturb the SEO community in the nearest future. Google's communication became even more disappointing in 2017. The search giant has returned to its ‘black box' policy: webmasters detect major algorithm updates and the search engine is reluctant to comment or provide any details. E.g. here's what we've got from Gary Illyes about Fred.