AdMonsters Publisher Forum 2023

FINRA’s Advertising Regulation Conference offers a comprehensive agenda designed for new and experienced communications compliance professionals. Industry and regulatory speakers facilitate interactive, forward-looking discussions on current practices, policies, priorities and rulemaking. The conference also provides the opportunity to network with industry peers and meet one-on-one with Advertising Regulation Department staff during office hours and throughout the event.

As we enter the final quarter of 2022, agencies are adapting to a tougher business environment than where they started the year: client cutbacks in spending, as well as their own increased costs for talent and resources, data and measurement challenges as identifiers change, and privacy rules that foment uncertainty. Even the momentum of diversity, equity and inclusion progress appears to have stalled somewhat. Challenges abound. But it’s also a time of tremendous opportunity, particularly in the realm of programmatic buying, which continues to wend its way into more of the investment process with each year. Meanwhile, e-commerce and next-generation innovations from the world of Web3 open up new horizons, while traditional channels like B2B marketing reestablish their importance in the marketing ecosystem.

As both the TV and streaming landscapes continue to push forward, broadcasters and brands are tackling both new and existing channels. The world of CTV advertising has grown exponentially during COVID times, allowing brands to reach their audiences at pivotal moments. But what other screens can these marketers utilize? Enter the world of gaming, esports, and streaming. From in-stream advertising, the metaverse, and original programming, there are a plethora of options for brands and creators to reach their audiences in engaging ways. Join us for Digiday Media’s Future of TV Week where we will dive into topics and conversations that will allow brand marketers and broadcasters to come away with actionable insights to apply to day-to-day strategies. Especially as it pertains to where consumers are most: in front of their screens.

Video games are the new social media. Across demographic categories, people have flooded into game worlds during the COVID-19 pandemic, using them to socialize, unwind and attend events that once took place in physical space. Now, more than ever, video games present a fantastic opportunity for brands to connect with consumers in their natural habitats. As gaming ascends to become the dominant form of media and entertainment, a multitude of paths have opened for companies interested in reaching this new audience. Join us on November 7 as we bring together brand, agency and media leaders to discuss the future of gaming and how brands can leverage gaming and esports to reach their audience.