Advertising Week LATAM: AWLATAM

November 23, 2021 | Mexico

Celebrate the progress of our industry and explore the opportunities at AWLATAM. Advertising Week LATAM returns this November for a hybrid learning and networking experience. AWLATAM will unite the marketing and advertising community, both in person and virtually, reaching the widest possible audience, for three days of thought leadership conferences, live networking and a celebration of brand excellence. Designed with the purpose of uniting the marketing, media, technology and creativity industries to drive change, AWLATAM will provide unmatched content with skill-building presentations, inspiring keynotes, and thought-provoking discussions. Get the tools and information you need to improve your career

Spotlight

In marketing, advertising, and business, a brand is a design, symbol, name, phrase, term, or other feature that identifies and distinguishes a product or an organization and triggers an emotional reaction in consumers. Branding is the process of endowing a company, products, or services with the power of a brand so it can be quickly and easily identified, with the aim of attracting and keeping customers. A logo, which is an abbreviation of the word logotype, is a graphic marking, symbol, or emblem that is used to identify a company or organization. A logo can be abstract, a symbolic design, or it may include the text of the name it represents, usually by using a wordmark.


OTHER PAST CONFERENCES

AD AGE NEXT: CMO

December 1-2, 2021 | USA

Even as businesses try to get back to normal more than a year into the pandemic, there is still nothing normal about marketing in the current environment. In December, Ad Age delves into how CMOs continue to deal with interrupted marketing calendars as well as the industry’s response to broader topics such as privacy concerns, navigating the CMO-CEO relationship and building the marketing workforce of the future. Join Ad Age on Dec. 1 and 2 as we identify the biggest influences on marketing and advertising today—and what lies ahead.

Understanding Digital Data Flows: Beyond the Basics of Online Advertising

November 30-December 1, 2021 | USA

Going beyond the fundamentals of online advertising, this session provides an in-depth examination of the online advertising ecosystem focusing on a variety of topics, including mobile platforms, consent frameworks, analytics, and the technologies behind them. We will also explore the challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements related to tracking, and key laws and regulations shaping the ad tech sector, as well as technologies developed to address user and legal requirements globally.

D3Con-the future of digital advertising

November 23-24, 2021 | Germany

d3con is the largest conference tackling the future of digital advertising. Programmatic Advertising is the operating system that enables today's modern digital marketing strategies and unifies management and measurement for all marketing channels. Marketing automation and marketing AI are the trends that will allow us to control the complexities of the new marketing world in the future and open up new opportunities for successful advertisers.

Terminus Launches New Integration to Accelerate

November 18-20, 2021 | Afghanistan

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), launched a new integration today with Crossbeam, a powerful partner ecosystem platform. The first and only enterprise ABM integration that Crossbeam has today, this new integration leverages Terminus’s robust API capabilities to simplify joint-marketing efforts, increase engagement across shared accounts and prospects, and streamline the partner experience for marketers. According to Crossbeam’s 2021 State of the Partner Ecosystem report, 82% of B2B SaaS companies have a channel partnership program. Effective channel partnerships require companies to drive cohesive and joint marketing strategies across overlapping accounts and prospects. Traditionally, marketers share spreadsheets sourced from CRM data to compare their account lists to a partner’s account lists, but this process can be time-consuming, inaccurate and unsecure.

Spotlight

In marketing, advertising, and business, a brand is a design, symbol, name, phrase, term, or other feature that identifies and distinguishes a product or an organization and triggers an emotional reaction in consumers. Branding is the process of endowing a company, products, or services with the power of a brand so it can be quickly and easily identified, with the aim of attracting and keeping customers. A logo, which is an abbreviation of the word logotype, is a graphic marking, symbol, or emblem that is used to identify a company or organization. A logo can be abstract, a symbolic design, or it may include the text of the name it represents, usually by using a wordmark.

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