Adweek’s Publishing Week

October 18-19, 2022 | USA

Adweek’s Publishing Week
Adweek’s Publishing Week is a free, invite-only experience reserved for 150 qualified attendees - key decision makers overseeing technology and strategy at leading media companies. Publishing Week is an elite summit designed to cut through the noise and connect the most forward-thinking minds in publishing. We’ll solve challenges unique to this evolving industry and enable leaders from across the media and technology spectrum to connect, exchange ideas and build relationships.

Spotlight

Anthony Ha sits down with Randall Rothenberg, President and CEO of the Interactive Advertising Bureau, to discuss how ad blocking extorts publishers, along with online advertising trends, including VR.


OTHER PAST CONFERENCES

Future Proofing Your Marketing in a Post-Cookie World

November 3, 2022 | USA

To date, the vast majority of advertisers and their systems only focus on addressable audiences and turn off or ignore non-addressable, leaving $10 billion in revenue per year at risk. Smart and adaptive advertisers are taking advantage now and getting ahead of the inevitable, despite the phaseout deadline extension, recognizing that there are solutions today that are cheaper and equally effective – sometimes even more so. In this first episode, we’ll hear from brand marketers that are already deploying strategies reflective of the “Privacy-First” economy we are charging towards and their advice on preparing for the cookieless future.

IAB Audience Connect

September 13-14, 2022 | USA

With a cookie-less world quickly approaching and privacy regulations challenging every impression, IAB Audience Connect is a must-attend conference for agency strategists, buyers, planners, and marketers planning for 2023 and beyond. This two-day event – to be held in NYC – will feature a combination of keynote presentations, panel discussions, interactive breakout sessions, and innovation spotlights from the industry’s leading content creators, publishers, AdTech providers, measurement companies, and more. Each day’s programming is carefully curated to help you understand your audience holistically, build long-term, cross-channel strategies, identify partners that offer scalability, and find solutions to future proof your business.

Data and Programmatic Insider Summit

August 24-27, 2022 | USA

We're all programmatic now. As data infuses all aspects of media planning and automated processes reach every online and offline ad format, the task at hand is integration. What synergies are gained from OTT retargeting mobile? From DOOH on search? From multiple touches across video, audio and display? Whether it is digital display, video, CTV, social, DOOH, audio of even TikTok, can the whole add up to the sum of its parts as advertisers chase fragmented consumer attention? At the annual spring Data and Programmatic Summit we ask our gathering of marketers and media buys to share their best practices and learnings from integrated efforts.

Commerce Week 2022

July 5-22, 2022 | USA

The past few years have been a whirlwind for retail. Among the biggest trends we saw was the explosive growth of digital commerce. Rather than delaying long-term strategies, the pandemic served as an accelerant, ensuring that three-year business growth plans became reality in just six months. Going into 2022, we anticipated these bold moves to continue. As evolving consumer habits fuel new channels for discovery and purchases, brands and retailers must rise to the occasion and position themselves wherever they anticipate their consumers will be. To do so, they will need to meet heightened demands of transparency and reliability, leverage social listening to stay ahead of trending products and personalities and redefine their targeting playbooks. Join us for Adweek's Commerce event where marketing leaders will share their strategies and innovations to help your organizations flourish in 2023.

Spotlight

Anthony Ha sits down with Randall Rothenberg, President and CEO of the Interactive Advertising Bureau, to discuss how ad blocking extorts publishers, along with online advertising trends, including VR.

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