ANA Digital & Social Media Conference

July 18-20, 2022 | USA

ANA Digital & Social Media Conference
The societal shifts of the last two years have accelerated the advancement of digital technologies and the adoption of new consumer behaviors in exponential and profound ways. The emergence of Web 3.0 promises greater integration of our physical and virtual lives and the potential for consumers to have deeper and more immersive experiences with content, connections, commerce, and brands. Learn what's now, new, and next at the 2022 ANA Digital & Social Media Conference, presented by Dotdash Meredith. Hear how the world's leading marketers are leveraging gaming to resonate with younger audiences, navigating choice and measurement across social platforms, integrating AR/VR into shopper experiences, capitalizing on e-commerce trends, and navigating both opportunities and brand-safety watch-outs in the metaverse.

Spotlight

In the world of long term care and assisted living facilities, a unique opportunity exists for the adoption of new marketing strategies. We're all familiar with how labor-intensive the traditional methods of gaining leads and increasing admissions can be. A digital marketing strategy that uses closely targeted PPC (pay-per-click) ads is one of the most efficient ways to increase leads at a very low cost per acquisition. Many long term care facilities haven't implemented digital strategies yet, so this allows early adopters to easily jump ahead of competition and capture more leads at lower cost.


OTHER PAST CONFERENCES

2022 ANA Advertising Financial Management Conference

May 1-4, 2022 | USA

The JW Marriott Orlando, Grande Lakes is located on a lush, 500-acre property and is ideal for exploring the Orlando area — or for attending one of the industry's seminal events. For those registered to attend the conference in person, the ANA has negotiated a special room rate of $305 per night at the JW Marriott Orlando, Grande Lakes. The cut-off date to obtain this discounted rate is Monday, April 11, 2022, after which prevailing rates apply. As we move closer to the conference date, please check back here for more information about how we're committed to making the in-person experience safe and valuable for all attendees.

Social Fresh 2022

June 21-23, 2022 | USA

Social Fresh 2022 is social media training built for marketers, agencies, and entrepreneurs. Attendees return year after year for inspiring and actionable training, presented by the smartest folks in the industry. The experience is world-class, the marketing lessons are always FRESH, and you’ll leave with a clear path for how to move your social media to the next level!

Mediaweek

March 22-24, 2022 | USA

The way consumers use media has undergone a rapid transformation, giving ad buyers and sellers an opportunity to pinpoint places where a meaningful connection can happen. However, there are a dizzying array of media options across digital platforms and specialized tech stacks. The challenge is narrowing your options to yield the best results and deliver targeted messaging and dynamic new experiences to clients and customers. Join Adweek for Mediaweek to hear from the industry’s leading brand marketers and ad buyers on mar tech and ad tech best practices, along with the challenges and opportunities that come with building a future-forward media marketing strategy.

Convergent TV Summit 2022

April 26-28, 2022 | USA

The TV industry has undergone a significant—and permanent—upheaval since the pandemic began. Most major media companies have since reconfigured their content strategies to adapt to our new, streaming-centric reality. Join Adweek for the Convergent TV Summit as we examine how media companies and marketers are reshaping the space—and what happens next.

Spotlight

In the world of long term care and assisted living facilities, a unique opportunity exists for the adoption of new marketing strategies. We're all familiar with how labor-intensive the traditional methods of gaining leads and increasing admissions can be. A digital marketing strategy that uses closely targeted PPC (pay-per-click) ads is one of the most efficient ways to increase leads at a very low cost per acquisition. Many long term care facilities haven't implemented digital strategies yet, so this allows early adopters to easily jump ahead of competition and capture more leads at lower cost.

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