ATS London 2021

November 3-4, 2021 | UK

ATS London 2021 - Reframing the Future of Marketing & Advertising The marketing industry is standing at a crossroads. The deprecation of third-party cookies, restrictions on the use of identifiers, and the passing of strict privacy legislation into law, means that the industry has to rethink how it markets to consumers.  Big Tech platforms are set to thrive in this first-party world, but does this mean the end of the open internet and independent AdTech? No. This is the industry’s golden opportunity to reimagine how to measure and target, from a privacy-first, consumer-centric position. Attend ATS London this year, on November 3 & 4, to find out: How publishers have regained control of their value in the advertising chain, and what this means for buyers What marketers need to understand about industry changes to targeting and measurement and how this will impact ROI Why privacy and identity will underpin the future of marketing and advertising What technology solutions are being developed to solve these challenges, and how these can be used

Spotlight

Social media marketing is the use of social media platforms to market a product or service.[For Advertising https://getcoit.com] Most of these social platforms have their own built-in analytics, where companies can track the progress, success, and engagement of ad campaigns. Companies address several stakeholders through social media marketing including (potential) customers, (potential) employees, journalists, bloggers, and the general public.


OTHER PAST CONFERENCES

AD AGE NEXT: CMO

December 1-2, 2021 | USA

Even as businesses try to get back to normal more than a year into the pandemic, there is still nothing normal about marketing in the current environment. In December, Ad Age delves into how CMOs continue to deal with interrupted marketing calendars as well as the industry’s response to broader topics such as privacy concerns, navigating the CMO-CEO relationship and building the marketing workforce of the future. Join Ad Age on Dec. 1 and 2 as we identify the biggest influences on marketing and advertising today—and what lies ahead.

Understanding Digital Data Flows: Beyond the Basics of Online Advertising

November 30-December 1, 2021 | USA

Going beyond the fundamentals of online advertising, this session provides an in-depth examination of the online advertising ecosystem focusing on a variety of topics, including mobile platforms, consent frameworks, analytics, and the technologies behind them. We will also explore the challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements related to tracking, and key laws and regulations shaping the ad tech sector, as well as technologies developed to address user and legal requirements globally.

D3Con-the future of digital advertising

November 23-24, 2021 | Germany

d3con is the largest conference tackling the future of digital advertising. Programmatic Advertising is the operating system that enables today's modern digital marketing strategies and unifies management and measurement for all marketing channels. Marketing automation and marketing AI are the trends that will allow us to control the complexities of the new marketing world in the future and open up new opportunities for successful advertisers.

Advertising Week LATAM: AWLATAM

November 23, 2021 | Mexico

Celebrate the progress of our industry and explore the opportunities at AWLATAM. Advertising Week LATAM returns this November for a hybrid learning and networking experience. AWLATAM will unite the marketing and advertising community, both in person and virtually, reaching the widest possible audience, for three days of thought leadership conferences, live networking and a celebration of brand excellence. Designed with the purpose of uniting the marketing, media, technology and creativity industries to drive change, AWLATAM will provide unmatched content with skill-building presentations, inspiring keynotes, and thought-provoking discussions. Get the tools and information you need to improve your career

Spotlight

Social media marketing is the use of social media platforms to market a product or service.[For Advertising https://getcoit.com] Most of these social platforms have their own built-in analytics, where companies can track the progress, success, and engagement of ad campaigns. Companies address several stakeholders through social media marketing including (potential) customers, (potential) employees, journalists, bloggers, and the general public.

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