B2B Marketing Exchange 2020

February 24-26, 2020 | USA

A new decade is upon us, which means it’s time for B2B marketers to leave the tactics that didn’t work behind them and think of new ways to develop killer content and experiences. If you’re looking for some inspiration, check out this collection of resolutions from Slalom‘s Tabitha Adams, Content4Demand’s Toni Boger, Terminus’ Sangram Vajre, as well as #B2BMX 2020 speakers Brian Fanzo, Jeffrey Shaw and Justin Keller.  Discover a plethora of trends and tactics B2B practitioners are planning to focus on in 2020.

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Advertising to children is the act of marketing or advertising products or services to children, as defined by national legislation and advertising standards. It is often the subject of debate, relating to the alleged influence on children's consumption. Laws concerning such advertisements have


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Data & Programmatic Insider Summit

July 19-21, 2021 | USA

The MediaPost programming committee is hard at work on the newest agenda for the Summit! MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Ad Age Next: Multicultural Marketing

June 29-29, 2021 | USA

In an era when some brands and agencies have increasingly deemphasized multicultural marketing efforts in favor a “total marketing” approach, many diverse voices in the industry are claiming the shift ignores Black and Brown consumers in favor of “general market” consumers, a euphemism for a majority white population that ignores what America looks like today. Generation Z is the most diverse demographic in U.S. history. It’s also the largest and most valuable consumer base for marketers. Although the latest census data still projects America becoming a majority minority country by 2044, the truth is we are already a multicultural society. And after the social justice movement brought about a moment of reckoning for the ad industry in 2020, today’s American consumer has forced brands to wear their values on their sleeves, or risk consequences.

Search & Performance Insider Summit

June 14-15, 2021 | USA

The digital marketing ecosystem has accelerated five years in seven months of crisis. Ecommence is on fire, as are the performance media that drive it. But as search and performance marketing teams budget for 2021 they face a clutter of competition and product offerings. Search and shopping queries are proliferating across social platforms and retailer sites. The sales funnel is bending and fluid as the ecommerce windfall drives focus even more on conversion and sales.

Programmatic Pioneers Connect Virtual Summit

June 15-15, 2021 | Singapore

Without finding out what your C-Level competitors are doing and reevaluating your existing strategies, you could be missing out on critical information to maintain your business’ resilience and prepare for the future. That is why we’re bringing Programmatic Pioneers Connect to you. This invitation-only virtual event will feature facilitated networking, benchmarking with senior programmatic leaders in small group breakouts, and the opportunity to meet handpicked solution providers 1-1