Brand Innovators Marketing Leadership in New York

Wth limited data, how will you find, reach and engage with people meaningful to your business? The abundance of third-party retailers and marketplaces has also made competition fiercer than ever. How can a brand in today’s competitive market expect to stand out? We will explore: Increased personalization via tech and feed optimization tools Tactical and holistic strategizing across all media channels Driving direct commerce with TikTok and other social platforms Leveraging holistic measurement to understand campaign performance Contextual targeting in a cookie-less world

Packed with event features to grow your business potential, the Marketing & Advertising Expo will set its agenda to cover the Marketing industries. Multiple summits, specialized co-located events, and networking and investment opportunities are abundant when attending the Marketing & Advertising Expo.

When it comes to managing marketing data and technology, today's marketers face challenges from every side: building a data-centric organization, acquiring the right talent, navigating privacy regulations, and ensuring data sets are effective and secure. It's not an easy task. The 2023 ANA Masters of Data & Technology Conference is designed to help today's marketers tackle these and other critical issues. At this three-day event, you'll hear case studies and firsthand experiences from senior level marketers and industry experts at today's top brands on how they took on data and technology challenges and drove growth for their brands, and get practical solutions to the top 10 topics that keep marketers up at night.

The DCN Next: Summit brings together executives from Digital Content Next's member companies – and select invited guests – to learn from insight-packed speakers. No other media event offers this mix of high-level views on the issues that help to advance the future of media, coupled with a closed-door setting that guarantees candid, open discussion.