Challenger Brands 2022

TV's upfront advertising market period tries another tune this season -- one where a chorus of new currencies, increased flexibilities, and innovative cross-platform business outcome guarantees have become pressing mantras. What really will make it to the bottomline as media agencies and TV networks search for common ground? Legacy TV-media measures could hold back the size and scope of these transitions. We look for answers.

Wth limited data, how will you find, reach and engage with people meaningful to your business? The abundance of third-party retailers and marketplaces has also made competition fiercer than ever. How can a brand in today’s competitive market expect to stand out? We will explore: Increased personalization via tech and feed optimization tools Tactical and holistic strategizing across all media channels Driving direct commerce with TikTok and other social platforms Leveraging holistic measurement to understand campaign performance Contextual targeting in a cookie-less world

Mark your calendars for the 2023 OAAA OOH Media Conference from Monday, March 27 – Wednesday March 29, 2023. The industry’s premier conference will take place in Nashville, TN

Hundreds of corporate leaders across the Media landscape – from streaming to cable and everything in between – are coming together in person at the 2023 Media Insights & Engagement Conference to set the course for “The Next Generation of Media” and fuel the conversations that contribute to a thriving next-gen media ecosystem – from upcoming trends, monetization and engagement to the evolution of viewership – and beyond.