CX MARKETING SUMMIT 2019

Our case study and high-level networking drove CX Marketing Summit will examine in detail the key issues, challenges, and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence. These constantly evolving technologies are allowing organizations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery of personalized offerings and co-creation opportunities to further enhance the CX. Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organizations to increasingly personalize and tailor their offering to ever more demanding and proactive customers.