d3con - The Future of Digital Advertising

March 21-22, 2023 | Germany

Programmatic Advertising
The d3con is the largest conference on the future of digital advertising. Today, programmatic advertising is the operating system that enables modern digital marketing strategies and unifies the control and measurement of all marketing channels. Marketing automation and marketing AI are the trends that will make the complexity of the new marketing world manageable in the future and will open up new opportunities for successful advertisers. At d3con you will meet the leading experts on the subject of programmatic advertising from all relevant areas: advertisers, agencies, publishers and providers of innovative technologies and platforms.

Spotlight

Smart campaigns are a type of advertising campaign that use machine learning algorithms to optimize your ads and maximize your return on investment. Here are four tips for creating smart campaigns:

Set clear campaign objectives: Before creating a smart campaign, it's important to define your goals and what you want to achieve. This could be increasing website traffic, generating leads, or boosting sales. Once you have a clear objective in mind, you can create a campaign that is tailored to achieving that objective.


OTHER PAST CONFERENCES

PROGRAMMATIC I/O New York

October 17-18, 2022 | USA

The original. The world leader. This is the industry conference more data-driven marketing professionals choose for a complete programmatic marketing tune-up. PROGRAMMATIC I/O New York brings the full digital marketing industry together for updates on privacy, the cookieless future, retail media, CTV trends, and much more. It is the best investment digital marketing professionals can make in professional growth each year.

unBoxed 2022

October 25-27, 2022 | USA

Prepare for Amazon Ads UnBoxed, our annual conference where we'll introduce new solutions and ideas to help brands both big and small connect with customers, expand their brand, and plan for the future. This year, we're offering you new perspectives from industry professionals, training and certification programmes, interactive demos, after-hours activities, and an exclusive musical performance.

Audio Intelligence Summit

February 15, 2023 | USA

The Audio Intelligence Summit is back and bigger than ever! Join us to celebrate the power of audio, where we will once again bring brands, agencies, and publishers together to discuss how audio and audio advertising are being effectively utilized, measured, and optimized to heighten brand awareness and increase ROI. This insightful, half-day event will explore the metrics, trends, and best practices that are powering the successful audio strategies of the foremost thought-leaders in the audio and podcast space.

Programmatic Pioneers Summit APAC

December 7-8, 2022 | Singapore

We’re excited to announce that the 2nd Annual Programmatic Pioneers Summit APAC is back in-person, and one thing remains true: there is power in people coming together. As Asia’s leading summit for programmatic advertising and media leaders, only at Programmatic Pioneers Summit APAC can you learn from, network and collaborate with top advertising and digital marketing leaders as they share practical insights for: Forming a collaborative partnership between all parties in the programmatic value chain to tap into the full potential of first party data Thinking of your media strategy and channels as a harmonious and synergistic whole instead of in silos Powering your ad campaigns programmatically in an omni-channel world with the rise of CTV, OTT, audio, games and metaverse

Spotlight

Smart campaigns are a type of advertising campaign that use machine learning algorithms to optimize your ads and maximize your return on investment. Here are four tips for creating smart campaigns:

Set clear campaign objectives: Before creating a smart campaign, it's important to define your goals and what you want to achieve. This could be increasing website traffic, generating leads, or boosting sales. Once you have a clear objective in mind, you can create a campaign that is tailored to achieving that objective.

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