Design In Advertising – Why Design Driven Brands Are So Successful

This Webinar will focus on the importance of design in advertising and why companies that are design-driven are more successful. Advertising is a persuasive form of communication centered around raising the profile of a brand or moving customers in a specific direction to buy a company’s product or services. When it comes to visual communication, masterful design is a foundational component that brings clarity, conveys intentional emotion, and raises the visibility of the message in the mind of the viewer. Good design is powerful. It benefits more than a company’s marketing, reaching every facet of an organization’s systems and culture. This talk will focus on the importance of design in advertising and will explain why companies that are design-driven are positioned to be more successful in their industries. Bring your own lunch and light snacks will be provided. (Presented by Ad Club Colorado) COVID precautions: Everyone will be required to wear a mask indoors, regardless of vaccination status. Please plan accordingly. If you do not want to wear a mask, please do not purchase a ticket for this event. (This year's Denver Design Week's Title Sponsor is The IDC Building, a modern 60,000 square ft. showcase of exclusive luxury residential and commercial design showrooms serving designers, architects, trade professionals, and luxury homeowners. Our Media Sponsor is Modern In Denver.)