Design In Advertising – Why Design Driven Brands Are So Successful

October 19, 2021 | USA

This Webinar will focus on the importance of design in advertising and why companies that are design-driven are more successful. Advertising is a persuasive form of communication centered around raising the profile of a brand or moving customers in a specific direction to buy a company’s product or services. When it comes to visual communication, masterful design is a foundational component that brings clarity, conveys intentional emotion, and raises the visibility of the message in the mind of the viewer. Good design is powerful. It benefits more than a company’s marketing, reaching every facet of an organization’s systems and culture. This talk will focus on the importance of design in advertising and will explain why companies that are design-driven are positioned to be more successful in their industries. Bring your own lunch and light snacks will be provided. (Presented by Ad Club Colorado) COVID precautions: Everyone will be required to wear a mask indoors, regardless of vaccination status. Please plan accordingly. If you do not want to wear a mask, please do not purchase a ticket for this event. (This year's Denver Design Week's Title Sponsor is The IDC Building, a modern 60,000 square ft. showcase of exclusive luxury residential and commercial design showrooms serving designers, architects, trade professionals, and luxury homeowners. Our Media Sponsor is Modern In Denver.)

Spotlight

We propose a new hierarchical model of online and offline advertising. This model incorporates within-media synergies and cross-media synergies and allows higher-order interactions among various media. We derive the optimal spending on each medium and the optimal total.


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AD AGE NEXT: CMO

December 1-2, 2021 | USA

Even as businesses try to get back to normal more than a year into the pandemic, there is still nothing normal about marketing in the current environment. In December, Ad Age delves into how CMOs continue to deal with interrupted marketing calendars as well as the industry’s response to broader topics such as privacy concerns, navigating the CMO-CEO relationship and building the marketing workforce of the future. Join Ad Age on Dec. 1 and 2 as we identify the biggest influences on marketing and advertising today—and what lies ahead.

Understanding Digital Data Flows: Beyond the Basics of Online Advertising

November 30-December 1, 2021 | USA

Going beyond the fundamentals of online advertising, this session provides an in-depth examination of the online advertising ecosystem focusing on a variety of topics, including mobile platforms, consent frameworks, analytics, and the technologies behind them. We will also explore the challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements related to tracking, and key laws and regulations shaping the ad tech sector, as well as technologies developed to address user and legal requirements globally.

D3Con-the future of digital advertising

November 23-24, 2021 | Germany

d3con is the largest conference tackling the future of digital advertising. Programmatic Advertising is the operating system that enables today's modern digital marketing strategies and unifies management and measurement for all marketing channels. Marketing automation and marketing AI are the trends that will allow us to control the complexities of the new marketing world in the future and open up new opportunities for successful advertisers.

Advertising Week LATAM: AWLATAM

November 23, 2021 | Mexico

Celebrate the progress of our industry and explore the opportunities at AWLATAM. Advertising Week LATAM returns this November for a hybrid learning and networking experience. AWLATAM will unite the marketing and advertising community, both in person and virtually, reaching the widest possible audience, for three days of thought leadership conferences, live networking and a celebration of brand excellence. Designed with the purpose of uniting the marketing, media, technology and creativity industries to drive change, AWLATAM will provide unmatched content with skill-building presentations, inspiring keynotes, and thought-provoking discussions. Get the tools and information you need to improve your career

Spotlight

We propose a new hierarchical model of online and offline advertising. This model incorporates within-media synergies and cross-media synergies and allows higher-order interactions among various media. We derive the optimal spending on each medium and the optimal total.

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