Digiday Publishing Summit 23

Since a highpoint in 2019, the US OOH market has experienced a series of ups and downs and stops and starts, making it virtually impossible to build for the future. 2023 has proven to be one of the most unpredictable and underwhelming years in recent history. OOH feels stuck in neutral, mired in a world of single digit growth. The time is NOW to break the echo chamber. OOH needs to broaden its outreach, seek opposing viewpoints, and give space to emerging voices. All media formats are challenged, but the opportunity for OOH to rid itself of historical biases and capture greater share (and keep it) has never been clearer. This year, the Ad Club will feature a dynamic group of speakers who will provide insights on how we get ‘unstuck’ and generate consistent growth.

Technology is the engine of marketing-and it must drive impact in business growth, creative, brand, talent, customer experience, societal change, and beyond to be worth the investment. Marketers are working overtime to not only understand the latest technologies but also to apply them in meaningful and growth-driving ways. Join Adweek to dive deep into new opportunities for marketers, what they mean, what they can deliver, and how new technologies can help brands redefine themselves at a time when consumer engagement and relevance has never been more critical. We’ll explore generative AI, marketing-automation tools, audience-management platforms, XR—including AR, VR, the metaverse and gaming—5G and a 6G future and more.

The 2024 Global Virtual MarTech one-day Summit – APAC track featured insights from top industry talents. 25+ thought leaders & experts revealed both pain points & best practices for recent advancements in right housing, growth through stronger MarTech & business strategy alignment, customer relationship, data integration, future trends & much more.

A unique chance to get in a room with product marketing experts, as they reveal their best practices, challenges, & experiences so you can: Learn to drive consistent growth with proven, actionable tactics. Stay on top of trends to get ahead of your competitors. Network with the world's biggest product marketing community. Excel in your career & reach your full potential. Discover new talent & scale your team. Prove the immense value of product marketing to management.