Digiday’s Gaming Advertising Forum

When it comes to managing marketing data and technology, today's marketers face challenges from every side: building a data-centric organization, acquiring the right talent, navigating privacy regulations, and ensuring data sets are effective and secure. It's not an easy task. The 2023 ANA Masters of Data & Technology Conference is designed to help today's marketers tackle these and other critical issues. At this three-day event, you'll hear case studies and firsthand experiences from senior level marketers and industry experts at today's top brands on how they took on data and technology challenges and drove growth for their brands, and get practical solutions to the top 10 topics that keep marketers up at night.

As the year draws to a close, against a backdrop of busy retail days and marketers trying to spend those budgets, join Adweek to discuss the latest media and marketing tech trends shaping the months ahead. What alternative identifiers yield the most reliable results? What commerce tech drives sales? Should you even be investing in the metaverse?  Learn where smart marketers and savvy publishers are placing their bets to maintain growth, even as the economic forecasts look unsettling.

Charged with effectively deploying the largest line item in most marketing budgets, the challenges facing today's media industry leaders have never been greater. The seismic shifts of the last three years in technology, platforms, content distribution, and audience behavior have reset how consumers work, shop, engage, and communicate, forcing marketers to rethink and redeploy their consumer contact and conversion strategies

Into its 10th year, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s digital marketing and advertising community, and we’re delighted to announce that the Programmatic Summit returns to the ICC on 9th March 2023, Sydney. The unstoppable rise of programmatic advertising has been well documented. As advertising dollars continue to flow towards automated buying and selling of ad inventory, brands, agencies, publishers and ad tech vendors need to ensure they are across the industry trends, challenges, and opportunities that underpin the programmatic market.