Digital Marketing Trends for 2019

October 11-11, 2018 | USA

The times they are a changing! Join Launch Workplaces for an overview of Digital Marketing Trends that can impact your organization and how you go to market. We will discuss: The Continued Rise of Voice (i.e. Amazon Alexa, Google Home, and Apple HomePod), How we are merging Voice and High-Quality Video content to reach the consumer, The Post Cable Network (how the Internet is catching up with cable)
How platforms like Cheddar Live are taking over the media industry, Social Media will be integrated into your daily life (even more than it already is), Whatever industry you are in (B2B, B2C, B2G... you need to embrace social media), Live Streaming (and the continued growth), Chatbots and AI (how AI will be integrated into the customer experience).

Spotlight

Discover why radio advertising may still be your most powerful weapon to drive more qualified leads to your business, compared to other forms of offline advertising. In this video, you'll discover the simple formula behind the most successful radio advertising and direct-response TV ad campaigns


OTHER PAST CONFERENCES

Data & Programmatic Insider Summit

July 19-21, 2021 | USA

The MediaPost programming committee is hard at work on the newest agenda for the Summit! MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Ad Age Next: Multicultural Marketing

June 29-29, 2021 | USA

In an era when some brands and agencies have increasingly deemphasized multicultural marketing efforts in favor a “total marketing” approach, many diverse voices in the industry are claiming the shift ignores Black and Brown consumers in favor of “general market” consumers, a euphemism for a majority white population that ignores what America looks like today. Generation Z is the most diverse demographic in U.S. history. It’s also the largest and most valuable consumer base for marketers. Although the latest census data still projects America becoming a majority minority country by 2044, the truth is we are already a multicultural society. And after the social justice movement brought about a moment of reckoning for the ad industry in 2020, today’s American consumer has forced brands to wear their values on their sleeves, or risk consequences.

Search & Performance Insider Summit

June 14-15, 2021 | USA

The digital marketing ecosystem has accelerated five years in seven months of crisis. Ecommence is on fire, as are the performance media that drive it. But as search and performance marketing teams budget for 2021 they face a clutter of competition and product offerings. Search and shopping queries are proliferating across social platforms and retailer sites. The sales funnel is bending and fluid as the ecommerce windfall drives focus even more on conversion and sales.

Programmatic Pioneers Connect Virtual Summit

June 15-15, 2021 | Singapore

Without finding out what your C-Level competitors are doing and reevaluating your existing strategies, you could be missing out on critical information to maintain your business’ resilience and prepare for the future. That is why we’re bringing Programmatic Pioneers Connect to you. This invitation-only virtual event will feature facilitated networking, benchmarking with senior programmatic leaders in small group breakouts, and the opportunity to meet handpicked solution providers 1-1