Future Proofing Your Marketing in a Post-Cookie World

November 3, 2022 | USA

Post-Cookie World
To date, the vast majority of advertisers and their systems only focus on addressable audiences and turn off or ignore non-addressable, leaving $10 billion in revenue per year at risk. Smart and adaptive advertisers are taking advantage now and getting ahead of the inevitable, despite the phaseout deadline extension, recognizing that there are solutions today that are cheaper and equally effective – sometimes even more so. In this first episode, we’ll hear from brand marketers that are already deploying strategies reflective of the “Privacy-First” economy we are charging towards and their advice on preparing for the cookieless future.

Spotlight

Over the past few years there’s been the notion that third-party data for marketing personalization is going away. But an exclusive new study from Datonics is proving that an evolving technology landscape is ensuring that the essential strengths of third-party data will remain effective, and at enormous scale.


OTHER PAST CONFERENCES

Premium Service Brands Annual Convention 2023

January 25-27, 2023 | USA

Join hundreds of Premium Service Brands franchise owners to celebrate the success of 2022 and work together to unleash the power of one goal, one brand, and one idea to get your business recession ready and make 2023 your best year ever.Formally called the Opryland Hotel, the Gaylord Opryland Resort & Convention Center is a unique and amazing setting for 2023 convention.

DPAA Summit

October 11, 2022 | USA

The DPAA Summit is the Largest One-day Global Media & Marketing Event. Our program explores how brands engage with today’s sophisticated consumer. The Summit draws 900+ business leaders including brands, agencies, press, media companies, ad tech, research, and more.

Data & Programmatic Insider Summit 2023

March 22-25, 2023 | USA

So, what's the plan? Change and unpredictability are the only constants for the data driven advertising market in 2023. So what ID solutions are media buyers committing to in the face of browser revisions and looming regulations? How are they using the new generation of Retail Media Networks and ad-supported CTV as each builds even more walled gardens?

Brand Innovators Marketing Leadership in New York

October 17-20, 2022 | USA

Featured Speakers: Liz Caselli-Mechael, Head of Content & Digital, Nestlé S.A. Shyam Venugopal, Senior Vice President, Global Media and Commercial Capabilities, PepsiCo Tracy Stallard, Global VP, Consumer Connections + draftLine, Anheuser-Busch InBev Peter DeLuca, SVP & Chief Creative Officer, T-Mobile Cristina Liquori, Head of US Marketing, The LEGO Group Shiv Mirsa, Vice President, User Engagement & Retention, Gannett Minjae Ormes, VP Marketing - Global Brand & Consumer, LinkedIn

Spotlight

Over the past few years there’s been the notion that third-party data for marketing personalization is going away. But an exclusive new study from Datonics is proving that an evolving technology landscape is ensuring that the essential strengths of third-party data will remain effective, and at enormous scale.

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