IAB Debrief

November 22, 2022 | UK

IAB Debrief
IAB UK’s newest event, Debrief, puts digital advertising’s success stories under the spotlight, bringing together marketers, agencies and digital dynamos to share the inside track on how advertising online has driven results for advertisers. Whether it’s harnessing the latest tech to amazing effect, connecting with consumers in new ways or pulling off an inspired use of data, this event is all about the power of digital channels to bring stories to life and deliver results. Debrief will bring together senior marketers sharing their perspectives on online advertising, IAB members showcasing the very best digital campaigns and agencies giving the audience a look at the award-winning case studies that prove what digital can do.

Spotlight

Native advertising has risen recently and marketers are divided about its use online -- some like its creativity and some find it deceiving. Done right, native advertising is actually a good way to boost your online presence and deliver valuable and relevant content to your audience. So, what makes a good native advertisement? Here are a few examples of native advertising done right and a couple of examples of native advertising gone bad.


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INMA Media Innovation Week

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Advanced Television: The Quest For Universal Addressability

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Spotlight

Native advertising has risen recently and marketers are divided about its use online -- some like its creativity and some find it deceiving. Done right, native advertising is actually a good way to boost your online presence and deliver valuable and relevant content to your audience. So, what makes a good native advertisement? Here are a few examples of native advertising done right and a couple of examples of native advertising gone bad.

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