ICPMA 2021: 15. International Conference on Promotional Marketing and Advertising

September 9-10, 2021 | Malaysia

The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the conference program. Events will run over a span of time during the conference depending on the number and length of the presentations. With its high quality, it provides an exceptional value for students, academics and industry researchers.

Spotlight

Agencies are often prone to overstating the importance of new technology, and overlooking practices that have been around a long time. As David Ogilvy said after retiring from the company he founded: “I run the risk of being denounced by the idiots who hold that any advertising technique which has been in use for more than two years is obsolete.” The importance of traditional media relations recently suffered the same fate with the rise of digital distribution and social media. Suddenly the medium, rather than the content it conveyed, became seen as de facto influential.


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Spotlight

Agencies are often prone to overstating the importance of new technology, and overlooking practices that have been around a long time. As David Ogilvy said after retiring from the company he founded: “I run the risk of being denounced by the idiots who hold that any advertising technique which has been in use for more than two years is obsolete.” The importance of traditional media relations recently suffered the same fate with the rise of digital distribution and social media. Suddenly the medium, rather than the content it conveyed, became seen as de facto influential.

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