Marketing and Advertising Expo 2023

Understanding the changing role of marketing leaders—from new media strategies to reaching the next generation of customers Trying to find an influencer strategy that works for your brand? Re-evaluating your agency approach? Looking for a new marketing job? Get practical advice on these and other topics on Dec. 7 as Ad Age convenes experts to discuss the top issues facing marketers today, including those related to their individual career paths. As 2022 comes to an end, Ad Age Next: CMO will look forward to how brand leaders should plan for the new year, as disruptions such as economic anxiety change how marketers must approach consumers to win loyalty and build profitable brands.

Hundreds of corporate leaders across the Media landscape – from streaming to cable and everything in between – are coming together in person at the 2023 Media Insights & Engagement Conference to set the course for “The Next Generation of Media” and fuel the conversations that contribute to a thriving next-gen media ecosystem – from upcoming trends, monetization and engagement to the evolution of viewership – and beyond.

As we enter the final quarter of 2022, agencies are adapting to a tougher business environment than where they started the year: client cutbacks in spending, as well as their own increased costs for talent and resources, data and measurement challenges as identifiers change, and privacy rules that foment uncertainty. Even the momentum of diversity, equity and inclusion progress appears to have stalled somewhat. Challenges abound. But it’s also a time of tremendous opportunity, particularly in the realm of programmatic buying, which continues to wend its way into more of the investment process with each year. Meanwhile, e-commerce and next-generation innovations from the world of Web3 open up new horizons, while traditional channels like B2B marketing reestablish their importance in the marketing ecosystem.

You will network with the industry’s brightest minds, absorb mastermind-level content on stage, and be exposed to a marketplace overflowing with opportunities to push your career forward. Experts will take the stage and present new insights, data-driven strategies, and innovative ideas on affiliate and ecommerce marketing. After soaking up the knowledge, look out for some extra perks at the end of each day: happy hours, rooftop sunsets, and an irresistible industry nightlife. Affiliate World Asia is a two-day conference event taking place in Bangkok on 30 November - 1 December 2022.