Marketing and Advertising Expo 2023

March 21-22, 2023 | USA

marketing-and-advertising
Packed with event features to grow your business potential, the Marketing & Advertising Expo will set its agenda to cover the Marketing industries. Multiple summits, specialized co-located events, and networking and investment opportunities are abundant when attending the Marketing & Advertising Expo.

Spotlight

Our Client is a multinational banking corporation that operates a  network of more than 500 offices, in 19 countries in Asia Pacific, Western Europe, and North America.

As a result of the economic downturn brought on by the Covid-19 pandemic, many financial institutions shifted their investment strategies to focus more heavily on digital advertising. This led to a significant increase in competition on platforms such as Google, Facebook, TikTok, and Line, which in turn drove up customer acquisition costs for banks. Our client's marketing team was struggling to keep up with these rising costs and maintain profit margins.


OTHER PAST CONFERENCES

Ad Age Next: CMO

December 7, 2022 | USA

Understanding the changing role of marketing leaders—from new media strategies to reaching the next generation of customers Trying to find an influencer strategy that works for your brand? Re-evaluating your agency approach? Looking for a new marketing job? Get practical advice on these and other topics on Dec. 7 as Ad Age convenes experts to discuss the top issues facing marketers today, including those related to their individual career paths. As 2022 comes to an end, Ad Age Next: CMO will look forward to how brand leaders should plan for the new year, as disruptions such as economic anxiety change how marketers must approach consumers to win loyalty and build profitable brands.

Media Insights + Engagement Summit

January 30-February 1, 2023 | USA

Hundreds of corporate leaders across the Media landscape – from streaming to cable and everything in between – are coming together in person at the 2023 Media Insights & Engagement Conference to set the course for “The Next Generation of Media” and fuel the conversations that contribute to a thriving next-gen media ecosystem – from upcoming trends, monetization and engagement to the evolution of viewership – and beyond.

Digiday’s Media Buying Summit

October 12-14, 2022 | USA

As we enter the final quarter of 2022, agencies are adapting to a tougher business environment than where they started the year: client cutbacks in spending, as well as their own increased costs for talent and resources, data and measurement challenges as identifiers change, and privacy rules that foment uncertainty. Even the momentum of diversity, equity and inclusion progress appears to have stalled somewhat. Challenges abound. But it’s also a time of tremendous opportunity, particularly in the realm of programmatic buying, which continues to wend its way into more of the investment process with each year. Meanwhile, e-commerce and next-generation innovations from the world of Web3 open up new horizons, while traditional channels like B2B marketing reestablish their importance in the marketing ecosystem.

Affiliate World Asia

November 30-December 1, 2022 | Thailand

You will network with the industry’s brightest minds, absorb mastermind-level content on stage, and be exposed to a marketplace overflowing with opportunities to push your career forward. Experts will take the stage and present new insights, data-driven strategies, and innovative ideas on affiliate and ecommerce marketing. After soaking up the knowledge, look out for some extra perks at the end of each day: happy hours, rooftop sunsets, and an irresistible industry nightlife. Affiliate World Asia is a two-day conference event taking place in Bangkok on 30 November - 1 December 2022.

Spotlight

Our Client is a multinational banking corporation that operates a  network of more than 500 offices, in 19 countries in Asia Pacific, Western Europe, and North America.

As a result of the economic downturn brought on by the Covid-19 pandemic, many financial institutions shifted their investment strategies to focus more heavily on digital advertising. This led to a significant increase in competition on platforms such as Google, Facebook, TikTok, and Line, which in turn drove up customer acquisition costs for banks. Our client's marketing team was struggling to keep up with these rising costs and maintain profit margins.

resources