Media Expo Mumbai

February 20-22, 2020 | India

Media Expo is India’s only exhibition bringing together the best in indoor/outdoor advertising solutions, printing technology, branded merchandising and the signage industry under one roof. With buyers and sellers from all over India and Asia, this trade show is the preferred platform for sourcing innovative technology and supplies in printing, imaging, finishing & fabrication, display systems, and allied areas. Media Expo has undoubtedly become one of the most trusted trade exhibitions for the indoor & outdoor advertising and signage industry. Media Expo Mumbai will serve to be the perfect meeting point for industry professionals, creative leaders and influencers to converge with leading global brands to create lasting impressions on consumers.

Spotlight

At the time of rapid changes, it might appear that some aspects of the pre-online life are vanishing. However, they have only mutated into new fascinating forms which arguably prove to be more effective and usable by tech-savvy population. In the marketing world, numerous techniques, including both traditional and non-traditional media, are used to attract and retain consumers. The purpose of this study was to identify the effectiveness of the case company’s advertising methods, namely, outdoor advertising and internet advertising, and then justify outdoor advertising as the most effective marketing method in the company. The study results were found to be important as they would influence the profitability of the organization based on avoiding ineffective advertising methods.


OTHER PAST CONFERENCES

ADworld Experience

October 14-15, 2021 | Italy

ADworld Experience is the largest Pay Per Click & Conversion Rate Optimization event in Europe and the largest in the World based only real PPC Cases. The goal here is to run the best PPC vertical event ever. 99.7% of past participants stating that they will suggest to attend to friends & colleagues seem to agree with that.

Master Of Marketing Conference

October 5-8, 2021 | USA

As the marketing and advertising industry continues to battle the complex challenges of the last year, the 2021 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies that CMOs from leading brands implemented to adapt to today's evolving customer needs. These growth champions will share their stories of success based on the ANA Growth Agenda and the theme, "Force for Good. Force for Growth."

NAD2021

September 29-October 1, 2021 | USA

The National Advertising Division (NAD) annual conference, NAD 2021, will celebrate 50 years of advertising industry self-regulation, convening the industry experts, government officials, legal professionals, and businesses of all sizes that have worked since 1971 to help establish high standards of truth and accuracy in national advertising. These thought leaders will discuss the critical trust and technology challenges facing the advertising industry today and share practical advice on the day-to-day issues that new and evolving platforms and an increasingly competitive environment can raise.

Food Advertising, Labeling, and Litigation Conference: For the Food and Dietary Supplement Industries

September 28-30, 2021 | USA

FDLI remains committed to providing high-quality educational programs while keeping our members and event attendees safe during the current pandemic. With this in mind, we are excited to announce that the 2021 Food Advertising, Labeling, and Litigation Conference will be a virtual event. Please know we are actively exploring options to ensure an engaging and enjoyable experience with ample opportunities to connect with your peers. Be sure to check the course website regularly for additional announcements and updates.

Spotlight

At the time of rapid changes, it might appear that some aspects of the pre-online life are vanishing. However, they have only mutated into new fascinating forms which arguably prove to be more effective and usable by tech-savvy population. In the marketing world, numerous techniques, including both traditional and non-traditional media, are used to attract and retain consumers. The purpose of this study was to identify the effectiveness of the case company’s advertising methods, namely, outdoor advertising and internet advertising, and then justify outdoor advertising as the most effective marketing method in the company. The study results were found to be important as they would influence the profitability of the organization based on avoiding ineffective advertising methods.

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