Media Insights + Engagement Summit

For ten years now, the Programmatic Summit has educated and connected the smartest minds in the ANZ marketing and advertising industry. The most senior and influential delegates attend to learn, network and create business opportunities. As the global and local economy emerges from the most disruptive period in history, join us as we safely reunite the marketing and advertising community to discover and discuss what 2023 holds in store. As advertising dollars continue to flow towards automated buying and selling of ad inventory, brands, agencies, publishers and ad tech vendors need to ensure they are across the industry trends, challenges, and opportunities that underpin the programmatic market.

As agencies roll into 2023, change is in full swing. Social channels are teeming with life and humor and agency culture seems to be changing for the better. From targeting to measurement, agencies are tackling their data challenges full speed ahead as identity resolutions get worked out across the industry. Join us at Digiday’s Media Buying Summit as we discuss the trials and successes of navigating these very important challenges.

The guideline to programmatic marketing will continue to be rewritten as an inconsistent vaccine rollout — along with the demise of the third-party cookie and rise in opportunistic channels — ushers in a new era for the medium. These factors, and many others, are reshaping this part of the industry. Hear from experts and analysts on how they’re bracing for these changes and what it means to be competitive in programmatic marketing in this new landscape. What are the hurdles in reaffirming a strong programmatic marketing strategy and where is there opportunity within new channels?

Industry Preview is an intimiate and exclusive, one day conference for data-driven professionals in the digital advertising and marketing industry focused on what to expect in the year ahead. AdExchanger curates a program of visionary thought leaders and industry innovators who see beyond the obvious and prepare you for what is to come.